WHAT’S THIS EPISODE ABOUT?
Questions from the Community
There are many times when I’ll reach out to my community or other podcast communities to see how I can help podcasters. This is a strategy I recommend all new podcasters use until they get their bearings on coming up with their content.
But this is how I came up with today’s podcast episode:
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Asked a Question in a Facebook Community
- Can put in the post that it’s for “market research”
- Make sure you don’t take advantage of a group’s rules
- Do NOT follow up with a pitch for any of your products/services/etc.
- If someone asks a follow-up question, then add value with a great response
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Use the info in the post to talk about on your podcast.
- Don’t use someone’s name unless it’s your community and you have that person’s permission to share their names!
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Add the topic to your content calendar so you remember to talk about it in the future.
The question I asked in the Facebook Community was:
What was the hardest part of launching your podcast?
So, let’s dive into some of the responses I got from my question.
1. Prepared More Before Launch
There are a lot of moving pieces that go into a podcast launch. If you don’t already know this about leading up to your launch, you need to:
- Create content
- Name Your Podcast
- Title Your Episodes
- Create Episode Descriptions
- Your Podcast Description
- Set Up Your Hosting Site
- Create a Podcast Logo
- And so on…
Most podcasters don’t actually know what goes into launching until they do. Does that make sense? Like you don’t know what you don’t know about podcasting.
That’s how it was for me. And I think that’s how it is for a lot of podcasters.
There are a lot of assumptions.
Time is something I want you to consider if you are launching your podcast soon. Most new podcasters will tell you they wish that they would have had more time or at least spent more time in launching their show.
The other one is the workflow. As I said, there are a lot of moving parts to a podcast. That’s exactly what we just said you’re assuming that it’s just one or two things, but then you realize, “Oh, wait! There are 20 things on the back end that I wish I would have understood.”
If you need tips for launching your podcast, make sure you check out these podcast episodes:
- How to Launch a Podcast
- How to ReBrand a Podcast After You Launch
- How to Pick Your Podcast Launch Date
- Podcast Launch Plan – How to Create Yours
- Student Spotlight: “The Course Creators Classroom” – Launch a Podcast in 30 days (Apryl Bradford)
- Podcast Launch Goals – What to Aim For
To sum up, be aware of how much time and how many moving pieces go into a podcast launch.
2. Scheduling Guests
Another person posted that they were stressed out scheduling interviews and feeling like they were chasing people down as they were leading up to their launch.
Make sure that you have at least a few interviews completed before you plan on launching your podcast so you are giving yourself enough margin in your schedule.
Create a workflow that makes the most sense for your podcast. Collect bios and the guest’s info ahead of time so you aren’t chasing those things down later.
3. Getting Over Imposter Syndrome
When you don’t believe you have “enough” of something to teach on your podcast (enough: wisdom, experience, practice, etc.), imposter syndrome sets in. “Who are you to talk about [insert podcast topic]?” is the most common question people ask themselves.
So I want you to ni[ this in the bud before it becomes a bigger problem.
You are good enough.
You are smart enough.
You are worthy to talk about your podcast topic.
Have You Pre-Ordered
Your Copy?
4. Not Copying Other People’s Content
Another person’s concern was the amount of time that you have to spend researching and creating material in hopes that you’re copying someone else’s content.
This is so good, especially for those of you who are in a niche where nothing new under the sun exists.
Let’s pretend you have a fashion podcast. How can you be different than all of the other fashion podcasters? There are a few ways to differentiate yourself from other podcasters:
- Tell your own story.
- Share your unique perspective.
- Share things that are only relatable to you and your journey.
This is how I differentiate myself from other podcasters and coaches that do what I do. They don’t have my stories. They don’t have my perspective. And they can’t copy exactly what I do because I focus on what I can bring to the table. I want you to do the same!
5. Getting the Nerve to Record & Edit
This is the biggest hump that podcasters have to overcome. Just getting the courage to press Record for your very first episode is hard. I’m not gonna lie and say it’s easy.
I struggled with this too. I was worried about all of the things. “What if someone doesn’t like my accent? What if they find out I’m not the know it all expert they expect me to be?”
You are 100% fine just the way that you are!
Be perfectly imperfect!
Launching a Podcast is Possible!
You have everything inside of you to create and launch a successful podcast. All you have to do now is put in the work to get your podcast out into the world.
RECAP: What is the Hardest Part of Launching a Podcast?
- Podcast Community Questions
- Prepared More Before Launch
- Scheduling Guests
- Getting Over Imposter Syndrome
- Not Copying Other People’s Content
- Getting the Nerve to Record and Edit
Links Mentioned in This Episode:
- TheBestPodcastBook.com
- Facebook Group for Podcast Book Launch Team
- The Ultimate Podcast Checklist
- 9 Ways to Brainstorm Podcast Ideas
- The Poddy Report
- 500+ Podcast Ideas for Any Industry
- Proffitt Podcast Online Community Facebook Group
- Proffitt Podcasting Course
- Podcast YouTube Channel
- 5-Day Podcast Bootcamp
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