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Hi, I'm Krystal.
Welcome to The Proffitt Podcast - where we teach you how to create  content with confidence.



[This post contains affiliate links. If a purchase is made, I may make a small commission at no extra cost to you.]

Getting a Little Feisty Today! 

I don’t always rant on The Proffitt Podcast. I leave that to my daily podcast, The Poddy Report. I share behind the scenes stories, talk about my frustrations, and just share stories there I don’t share anywhere else.

But I’m bringing some of that sassiest over to the podcast today because we need it. We need to have a tough-love conversation about people who are trying to shame their friends and family into listening to their podcasts or buying their products. 

Let’s Speak Some Truth

You shouldn’t be relying on your friends and family to buy from you, listen to your podcast, or sign up for your membership. They are there to be your biggest cheerleaders. Not your best customers.

There are two important reasons to not rely on your friends and family members: 

It’s not effective and not sustainable.

“Because once you run out of friends and family, who’s gonna buy your stuff or who’s gonna listen to your podcast? It’s not an effective business model.”

Path to [Podcast] Success

It’ll only take 2-minutes to find yours…

Take the Quiz Now Podcast Success

Here’s a Quick Message from Amy…

A Message from Amy

Take the Quiz Now

They Aren’t Your Ideal Listeners… 

Most of the time, your friends and family members won’t be your ideal listeners. And that’s really okay.

And I can tell you from the standpoint of having old-friends beg and plead for my business, it’s not a cute look. It’s desperate and – once again – not sustainable.

So instead of focusing your energy on telling your friends and family, “Listen to my show…Please listen to my show…Please buy my product…”, focus your attention on finding the right idea listeners for your podcast and ideal customers for your products and services.

How Your Friends and Family Can Help You… 

You’re going to need cheerleaders on this journey. You’re going to need someone to talk you off the ledge when things get hard. (And they will get hard at some point.) So instead of begging your friends and family to listen to your podcast or buy your products, I’d love to see you rely on them in other ways.

  • Watch the kids on the weekend so you can work on your podcast.
  • Pick up groceries for you so you can concentrate on your content.
  • Be your shoulder to cry on when technology breaks.
  • Listen to your frustrations over a cup of coffee.
  • Celebrate your wins with you!
  • Have your back when the haters come out.

These are way more supportive goals to have for your friends and family. And, they’re healthier for your relationships too!

Friends and Family

*Limited Time, Expires 9/2/2020!

Sneak Peek: Digital Course Academy 

If you’re checking out this episode when it airs, you’re in luck! For a limited time, Amy is releasing Module One of Digital Course Academy for FREE!

That’s right. You can test drive the program for one week for absolutely FREE! No payments. No commitments. 

Check it out here!

And there are a few reasons – beyond me just beliving this program is incredible! – that I want you to take advantage of this sneak peek of DCA. I want you to:

  • See how Amy teaches
  • Learn how to structure a course with modules and lessons
  • Look at the design features – like pictures and slide decks
  • Check out the different ways you can video yourself for a course
  • And take a look at the Kajabi platform

DO NOT WAIT!! This DCA Sneak Peek is only available from 8/25/2020-9/2/2020.  

First Digital Course

How to Use This Resource

If you don’t already know this about Amy, she creates THE BEST guides, checklist, and free resources for her audience! Her guides have helped me plan content, create a DIY photoshoot at home, master a proper launch runway, and develop skills for understanding my audience better.

Inside The Ultimate Course Creation StarterKit guide, you’ll find important information to help you make the following 3 key decisions:

  1. Course Topic
  2. Course Name
  3. What You’ll STOP Doing Once Your Course Takes Off!

You’ll also find many details on how to brainstorm about your course in ways you may have never thought of. And, my personal favorite, you get to see firsthand what it looks like to create a freebie for your audience!


And, here’s a little something extra special! Amy recorded a quick video to tell you all about the Starter Kit!

Remember, when it comes to podcast monetization…

You don’t have to wait until you have thousands of listeners and millions of downloads. I’d only had my podcast up and running for four months before I decided to create my course.

And I didn’t have Amy’s amazing resource back then. (Man, to think where my business would be today if I had!)

So, go download this PDF guide and get started creating your digital course today! 

RECAP: Please Don’t Shame Your Friends and Family

  • Two Reasons: It’s Not Effective and Not Sustainable
  • They’re Not Your Ideal People
  • What They Can Do Instead
  • DCA Sneak Peek

Links Mentioned in This Episode:

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HI, I'M Krystal Proffitt

Podcast coach, content strategist, best-selling author, lifelong cheerleader, and content marketer

Podcaster • Cheerleader • Coach •

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