Episode 356

How to Work with Affiliate Partners and Brands

Before we dive into everything we need to talk about in today’s episode, I wanted to share my favorite resources about being an affiliate partner and what I’ve learned over the years working with other trusted brands. Check Out the Resources Below!

Podcast Episodes:

• Episode 161, How to Get Started with Affiliate Marketing
• Episode 288, Digital Course Academy, Behind the Scenes of My Affiliate Bonus Experience

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4 Key Things to Know 

How I Plan an Affiliate Launch or Promotion

Let’s keep things super basic here. When I plan an affiliate launch, I follow this simple workflow:

1. Use Asana to Plan Out the Promotion

2. Align My Promo Calendar with My Content Calendars

3. Coordinate Email Marketing Campaigns

4. Plan and Create Social Posts

5. Use Pretty Links (or a service like Bitly) to Create Easy-to-Remember URLs

Keeping it simple when it comes to launching (anything!) is what will ensure less stress and more success. 

Different Types of Affiliate Promos

1. One-Time Launch – refers to launches where the cart opens and closes once

2. Cyclical, Annual, or Seasonal Launches – these types of launches happen more than once, can be multiple times per year

3. Series Launch – requires several pieces of content to promote what you’re endorsing

Don’t Forget to Optimize Existing Content

Many creators forget to go back to their existing content and optimize it with affiliate links and promotional CTAs. This could mean adding affiliate links to your highest performing podcast episodes and YouTube videos.

My Favorite Tools for Affiliate Marketing Promos

Make sure you check out the Tools Page on my website to view ALL of my affiliate partners and brands I endorse. But for a quick list of companies I’ve fallen in love with promoting, here they are:

• Asana
• Buzzsprout
• Otter.Ai
• Streamyard
• TubeBuddy
• ConvertKit
• BC Stack
• Podcaster’s Kit

At the end of the day, we all have to decide on working with the brands and companies that align most with our values and principles.

Video Recap of Today’s Episode: