Why Do Podcasters Ignore Their Data?
Episode 505
Facing the Fear of Podcast Numbers
Staring at your podcast numbers, feeling like you’ve been handed a report card for a test you didn’t study for? You’re not alone. In this candid conversation about podcast analytics, I’m breaking down why so many creators avoid looking at their metrics and how to develop a healthier relationship with your data.
Why Metrics Feel Personal (And What to Do About It)
Let’s be honest – whether you’re getting millions of downloads or just starting, those numbers can feel deeply personal. They’re often interpreted as direct reflections of our talent, impact, or even likability. But here’s the truth I want you to carry throughout this episode: your numbers don’t determine your worth as a creator. Once we establish that foundation, we can look at metrics not as judgment but as valuable feedback.
From Analytics-Avoidant to Data-Informed
I share my own journey from being analytics-avoidant to finding a system that works for me (spoiler: it involves emojis!). Tracking data became less intimidating when I learned how to interpret it through the lens of curiosity rather than criticism. By removing the emotional charge, I was finally able to use my metrics as tools, not torture devices.
Which Metrics Actually Matter?
In the sea of data available to podcasters, it’s easy to get overwhelmed. So, which numbers are worth paying attention to? We explore key metrics like:
- Downloads over time to identify growth trends
- Listener retention rates to spot content drop-off points
- Episode popularity to uncover what’s resonating
- Email opt-ins and website clicks to connect content to business outcomes
By focusing on just a few high-impact metrics, you’ll gain insights without the overload.
Let Your Audience Lead You
The most powerful shift happens when you start seeing your metrics as your audience’s way of voting for what they want more of. Instead of guessing what content to create next, your data provides a roadmap of what’s resonating and where to focus your energy. One creator I worked with realized that her solo episodes outperformed guest interviews, leading her to redesign her entire content strategy.
What to Track Monthly (Without the Overwhelm)
Not sure where to start? Try setting a recurring monthly check-in with yourself. Track just these three things:
- Most downloaded episode
- The episode with the highest listener retention
- Any spike in email subscribers or traffic tied to specific content. Doing this consistently can help you course-correct without needing to live in your dashboard every day.
Ditching Perfectionism, Embracing Progress
Just like podcasting itself, learning how to read and respond to analytics takes time. If numbers make you anxious, start small. Even checking your stats once a month is a huge win. The goal isn’t to become a data expert overnight, but to become just data-literate enough to make smart, confident decisions about your content.
Numbers Can’t Measure Your Impact—But They Can Point to It
Whether you’re a numbers person or break into a cold sweat at the mention of analytics, this episode will help you approach your podcast metrics with confidence. When you stop avoiding your numbers and start engaging with them from a place of curiosity, you unlock a new level of clarity in your creative process.
By asking, “Why do podcasters ignore their data?” we’re just scratching the surface on this issue we’re exploring in our 5-part mini-series, “Why do podcasters ignore…” Make sure you check out the previous episode, “Why Do Podcasters Ignore Their Audience?” or watch it here:
Join the Conversation
Ready to make peace with your data and use it to create better content? Let’s dive in together. Want more support? Learn more about our free Podcasters Connect community at https://krystalproffitt.com/growth where we share resources to help you navigate your podcasting journey with confidence.
Comments +