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Hi, I'm Krystal.
Welcome to The Proffitt Podcast - where we teach you how to create  content with confidence.
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Episode 397

Podcast Movement Evolutions 2023, Part 2

Video Podcasts, Brand Deals, & the HubSpot Podcast Network Demystified 

We’re rounding out the high-level overview of Podcast Movement 2023 Part 2 in Las Vegas! 

Thursday, 3/9/23

11 AM – How To Stand Out To Potential Sponsors & Secure More Lucrative Brand Deals 

While podcast advertising is a multi-billion dollar industry, indie creators barely see a chunk of this pie. In this session, discover (7) actionable ways to make lasting impressions, boost your professionalism, and command larger sponsorship dollars for your show.

Here are the big takeaways from the talk:

    • What can you add to your pitch deck to highlight your audiences engagement: subscribers/downloads, followers, engagement, pageviews, email list
    • Who have you worked with in the past?
    • Media kit that’s thoughtful — it’s a living document to work with brands. Keep it updated with stats and figures; care about your average downloads per episode
    • “Not a CPM podcast, I’m a flat fee podcast”
    • Say investment not cost
    • Say partner not brand or sponsor
    • Do a partner debrief after a campaign is over

This was one of my favorite sessions from Podcast Movement Evolutions Part 2!

1 PM – Real Talk: Growing Your Podcast Audience – What actually works (and what doesn’t) 

This session will give you tips, ideas and insider knowledge from some of the largest podcasts on how to grow your downloads. From Social, to Organic, to Paid Marketing, we will cover techniques for growing both brand-new podcasts with no downloads, and existing podcasts with large audiences looking for massive scale.

 Featuring live insights from the digital marketing minds behind some of the most prominent brands in our space, including HubSpot Podcast Network, Sirius XM, and Condé Nast.

2 PM – Podcast promotions: The best marketing tactics to grow your audience of listeners Convert Kit talk

Everyone is looking to grow their audience of listeners. This workshop, hosted by ConvertKit, will cover the most effective tactics for growth for today’s podcaster. Strategies will include:

  • How to level up your podcasting skills like the pros
  • How to build a high-converting landing page for your podcast
  • The top 5 ways to grow your podcast audience and convert them into fans

After this talk, I decided to add a ConvertKit pop up to podcast landing page on website with my freebie 500+ Podcast Ideas for Any Industry. Check it out here.

3 PM – Bringing Your Brand to Life: Making a Brand Impact with Podcasts

When marketing teams create content, success comes down to impact. But with the podcast industry, brand impact can be ambiguous. In this panel, brought to you by the team at Quill and CoHost, brand and podcast agency leaders will dive into the different strategies they use to create brand impact through podcasts. Does a brand have to own a podcast? How should a brand align themselves with their show? How does a brand measure impact? These are just some of the questions we’ll be covering about the on-demand audio world.

  • “Intentional time spent with a brand”

  • “Can’t just rely on brand awareness”

  • If you brand was a ____, what ______ would it be? (Car, food, etc)

  • Its ____ meets ____ and _______.

  • It’s Monty python meets office space and Star Trek. (Or something like that)

  • People make stuff THEY want to hear, not what LISTENERS want to hear

  • Marketing is half of the scope for growing a podcast

  • You need other people talking about how much they love your brand — not just YOU talking about how amazing you are

  • The enemy of a good show isn’t a bad show, it’s mediocrity

  • Check podcast stats (Apple Podcasts) for listener attention; resist the pull of mediocrity because it’s coming for you!

  • Who shouldn’t make a branded podcast, an impatient brand!

Friday, 3/10

9 AM – How to Design a Podcast Eco-System that Attracts Collaborations that Pay

Monetization strategies in podcast circles often is focused on sponsorships. But, I would love to talk about how a well-designed online brand can attract other monetization opportunities. Specifically, I would like to break down how podcasters can be more intentional about creating brand eco-systems that have companies approaching THEM to collaborate.

This session will also stress the importance of being intentional with the content that you’re producing. I’ll also ask the following questions (to encourage attendee reflection) as well as design a simple strategy to collaborations.

  • What is the purpose of your show?
  • Why would anyone want to collaborate with you?
  • What do you think would attract a collaboration to your project

 Attendees to this session will leave with the following:

  1. Actionable tips on how to design their audio/visual content with the intention of attracting brands without upsetting their audiences.
  2. Clarity on what strategies podcasters should take so that they are ALWAYS prepared for when a brand reaches out to them.
  3. A media kit template

10 AM: Make Money Podcasting from Day One!

Are you questioning if you have enough downloads to secure an ad sponsor, or are you only earning pennies from affiliate sales? Do you use your podcast as a marketing tool for your own business? Are you curious how to get more visibility for your own business through your podcast so that you can grow your audience, sell your products and make more money??? Then listen up! In this session, you’ll learn how to monetize your podcast from day one without thousands of downloads. We’ll go through a simple step-by-step process to monetize and serve your biggest fans, so you can start growing your audience alongside making money!

11 AM -Creators Are Entrepreneurs: How to Grow and Scale Your Podcast Like a Business

The HubSpot Podcast Network, the audio destination for business professionals, presents a panel of business podcasters to discuss how you can grow your business and podcast. 

Join Alanah Joseph, Head of Creator Partnerships, and a panel of business podcasters as we explore how to grow and scale your podcast business. Together, we’ll discuss attracting investors, building a team, monetization, and more! 

Here are the big takeaways from the talk:

  • Being Boss and a podcast that just joined their creator program
  • HubSpot gave her an initial $10k investment
  • Find someone who has promise and teach them what you want: Producing and editing
  • Content manager and project manager
  • Team building is key to building a successful business
  • Asking others for help
  • Reaching out in your community
  • Marketing your podcast: Guest swaps, email marketing, word of mouth marketing, community (creating a space for your audience to talk to each other)
  • Working with partners: only work with people that are aligned with your brands

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