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Hi, I'm Krystal.
Welcome to The Proffitt Podcast - where we teach you how to create  content with confidence.
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Episode 420

How to Become a Content Creator, the State of the Creator Economy

As the digital age continues to evolve, the rise of the creator economy has become an increasingly prevalent topic of discussion. With individuals worldwide harnessing their skills and passions to generate income, understanding the intricacies of this economic shift is crucial.

In today’s episode, let’s dissect the 2023 State of the Creator Economy report by ConvertKit. We’ll talk high-level what it means and how to become a content creator if that’s the next step of your journey. This comprehensive report offers valuable insights into the world of content creation, shedding light on the path to success in the creator economy. Access the full report here.

Full Time vs. Part Time

One of the key points addressed in the report is the notion of full-time employment as a creator. The report revealed that most creators are employed full-time on salary, suggesting that the journey to becoming a full-time creator involves strategic planning and careful consideration. This includes understanding business financial essentials such as taxes and accounting, as well as insurance options.

Growing & Engaing an Audience

A critical aspect of being a creator is building an audience. The report debunked the myth of overnight success, indicating that building an audience could take anywhere from one year to more than 10 years. This highlights the importance of patience, consistency, and dedication in the journey of a creator.

Revenue Focused Leads to More Success

Strategic decisions pave the road to success in the creator economy. The report emphasized the significance of focusing on total revenue rather than follower count. It also underscored the power of having a team and setting priorities that drive growth.

More Money Over Time

Increasing income, building an engaged audience, and crafting a customer journey that effectively converts are all part of a successful creator’s strategy. The report revealed that almost 50% of the creators who responded reported making more money in 2022 than in 2021. This is a testament to the potential profitability of the creator economy.

Creators Making Money

The report also highlighted the prospective income streams creators are adopting to boost their income. These include digital products, subscriptions, paid memberships, professional services, coaching, and freelancing. By diversifying their income streams, creators can ensure a steady flow of income and mitigate financial risks.

Let’s Talk Expenses

However, the journey of a creator is not just about the profits, but also about the costs. The expenses involved in content creation, such as software and subscriptions, cameras and equipment, courses and continuing education, and even AI tools, can quickly add up. Therefore, it’s crucial for creators to assess their expenses and explore ways to streamline their operations.

Who are the Happiest Creators?

Finally, the report addressed the satisfaction levels among creators and the emerging trends in the creator space. If you guessed podcasters as the most satisfied of all the creators surveyed, then you’d be right in the money! Interestingly, it also touched on the loneliness often experienced by creators. It’s a poignant reminder that despite the exciting opportunities in the creator economy, creators are not alone in their journey.

In conclusion, the State of the Creator Economy for 2023 report by ConvertKit offers invaluable insights into how to become a content creator and the world of content creation. Whether you’re a seasoned creator or just starting, this report can provide a wealth of knowledge to help you navigate the creator economy successfully.

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HI, I'M Krystal Proffitt

Podcast coach, content strategist, best-selling author, lifelong cheerleader, and content marketer

Podcaster • Cheerleader • Coach •

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