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Hi, I'm Krystal.
Welcome to The Proffitt Podcast - where we teach you how to create  content with confidence.
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Episode 331

Content Creation Definitions You Need to Know –

Part 2

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More Content Creation Definitions I Wish I Knew…

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If you haven’t done so already, check out Part 1 of this 2-part series.

You’ll find the first 4 definitions for content creation you need to know. But today’s episode is covering the next 6 definitions. 

NOTE: If you haven’t already guessed, this episode was broken into two parts so the information didn’t overwhelm you. You’ll all 10 important content creation definitions and their subcategories across Episode 330 & 331 of the podcast.

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Definitions Important for Taking Action

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If you have a podcast, YouTube, channel or blog where you want people to take action, these definitions are important to understand.

1. Lead Magnet, Value-Added Resource, or Freebie

All of these words are interchangeable and can be used synonymously. But a “lead magnet” is something you offer to your audience in exchange for their email address. (By the way, my email address is one of the biggest assets of my business!)

Learn more about lead magnets in the resources below!

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2. Call to Action (CTA)

The most literal definition I can share with you is “asking someone to do something”. Make sure you grab the 25 CTAs freebie here and check out how to make sure your CTAs better in the videos below!

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3. Content Calendar

The simple definition is “one place to keep up with ALL of the ways you create content”. And my content calendar is stuff made from legends! I’ve honed it and refined it over the years and have settled on a system I use between Google Sheets and my FAVORITE tool Asana. Watch the video below for a full tutorial of my content calendar.

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4. Descriptions and Show Notes

The “above and beyond pieces of content”. Whether it’s a podcast episode or YouTube video description, these hold the extra special goodies that let your audience know that you go above and beyond!

You can include extra resources, YouTube videos, other podcast episodes, or freebies that are related to the content topic. Check out the resources below for more info on how to level up your descriptions and show notes.

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5. Funnel

The “journey an audience member goes on as they follow your CTAs”. This could be a sales funnel that ends with a customer making a purchase. Or it could be that your audience gets on your email list!

Here’s an example of the marketing funnel I’ve created for a members-only training.

[/et_pb_text][et_pb_image src=”https://krystalproffitt.com/wp-content/uploads/2022/02/146887256_10109563183695307_8961201676226853899_n.jpg” title_text=”146887256_10109563183695307_8961201676226853899_n” _builder_version=”4.14.7″ _module_preset=”default” width=”56%” module_alignment=”center” border_radii=”on|5px|5px|5px|5px” box_shadow_style=”preset1″ global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.9.10″ text_text_color=”#292929″ text_font_size=”15px” text_line_height=”2em” link_font=”||||||||” link_text_color=”#fe4943″ background_layout=”dark” max_width=”800px” global_colors_info=”{}”]

6. Self-Sponsored Ads

“Promoting your own products, services, events, etc. within your content”. This could be through dynamic or baked-in content on your podcast or incorporated in your videos and blog posts.

The idea is to get your audience used to hearing “ads” so that when your show starts getting millions of downloads (fingers crossed you hit that milestone!) you can show brands and sponsors that your audience takes action when you ask them to. 

Plus, you get to sell your own stuff on your content!

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Ready to Launch?

[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” custom_margin=”||-1px|||” global_colors_info=”{}”]

You’re about to launch your podcast, but you’re not sure everything is right. “Is there are a checklist or something so I can make sure I’m on the right track?”

Yup! There are checklists, templates, swipe files, and all you need in the Ultimate Podcast Launch Toolkit!

[/et_pb_text][/et_pb_column_inner][/et_pb_row_inner][et_pb_row_inner _builder_version=”4.9.10″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.9.10″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https://toolkit.krystalproffitt.com/” url_new_window=”on” button_text=”Learn More” button_alignment=”center” _builder_version=”4.9.10″ _module_preset=”default” custom_button=”on” button_text_size=”20px” button_text_color=”#ffffff” button_bg_color=”#ff5757″ button_border_width=”0px” button_border_radius=”3px” box_shadow_style=”preset1″ global_colors_info=”{}”][/et_pb_button][/et_pb_column_inner][/et_pb_row_inner][/et_pb_column][/et_pb_section][et_pb_section fb_built=”1″ specialty=”on” _builder_version=”4.9.10″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.9.10″ _module_preset=”default” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.9.10″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” custom_padding=”124px|||||” global_colors_info=”{}”]

If you’re a podcast junkie dreaming of creating your own podcast, this book is about to become your bible.”

– Amy Porterfield, Host of Online Marketing Made Easy

[/et_pb_text][et_pb_button button_url=”https://www.amazon.com/Start-Binge-Worthy-Podcast-Step/dp/B095HV3J52/” url_new_window=”on” button_text=”Order Now” button_alignment=”center” _builder_version=”4.9.10″ _module_preset=”default” custom_button=”on” button_text_size=”20px” button_text_color=”#ffffff” button_bg_color=”#ff5757″ button_border_width=”0px” button_border_radius=”3px” box_shadow_style=”preset1″ global_colors_info=”{}”][/et_pb_button][/et_pb_column_inner][/et_pb_row_inner][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://krystalproffitt.com/wp-content/uploads/2020/10/FB-Post-SBWP_-Flat-Lay-with-Book.png” alt=”How to Write Better Content Titles” title_text=”FB Post – SBWP_ Flat Lay with Book” url=”https://www.proffittpodcasting.com/podcastbook” url_new_window=”on” align=”center” _builder_version=”4.14.7″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.9.10″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.9.10″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://krystalproffitt.com/wp-content/uploads/2020/09/Buzzsprout-Logo-for-Affiliate.png” alt=”How to Write Better Content Titles” title_text=”Buzzsprout Logo for Affiliate” _builder_version=”4.14.7″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ global_colors_info=”{}”][/et_pb_image][/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.9.10″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” custom_padding=”82px||0px|||” global_colors_info=”{}”]

Buzzsprout is THE podcast hosting platform that I’ve used since launching my 1st podcast in 2018. They make podcasting easy – and FUN!

[/et_pb_text][et_pb_button button_url=”https://krystalproffitt.com/buzzsprout” url_new_window=”on” button_text=”Try 90-Days of Buzzsprout for Free!” button_alignment=”center” _builder_version=”4.9.10″ _module_preset=”default” custom_button=”on” button_text_size=”20px” button_text_color=”#ffffff” button_bg_color=”#ff5757″ button_border_width=”0px” button_border_radius=”3px” box_shadow_style=”preset1″ global_colors_info=”{}”][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#0affd6″ divider_weight=”5px” _builder_version=”4.9.10″ _module_preset=”default” module_alignment=”center” custom_margin=”||-19px|||” global_colors_info=”{}”][/et_pb_divider][/et_pb_column][/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.9.10″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.9.10″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” header_3_font=”|600|||||||” text_orientation=”right” custom_padding=”55px|128px|1px|||” global_colors_info=”{}”]

Important Links & Resources:

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HI, I'M Krystal Proffitt

Podcast coach, content strategist, best-selling author, lifelong cheerleader, and content marketer

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