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Hi, I'm Krystal.
Welcome to The Proffitt Podcast - where we teach you how to create  content with confidence.
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Episode 320

How to Create Content for a Current and Future Audience

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“What do you mean by how to create content for a current and future audience?”

[/et_pb_text][et_pb_divider color=”#ff5757″ divider_weight=”5px” _builder_version=”4.9.10″ max_width=”120px” locked=”off”][/et_pb_divider][et_pb_text _builder_version=”4.9.10″ text_text_color=”#292929″ text_font_size=”15px” text_line_height=”2em” link_font=”||||||||” link_text_color=”#fe4943″ background_layout=”dark” max_width=”800px”]

I’ve listened to thousands of podcast episodes at this point in my life.

(What’s even crazier is I’ve almost created that much content too!)

But I’ve learned so many valuable lessons listening to other podcasts that I knew talking about how to create content for a current and future audience for your show would be helpful.

Let’s talk about the two biggest determining factors for serving the people currently listening to your podcast and those listeners that will stumble upon your show weeks, months, or even years from now.

Evergreen vs. Time-Sensitive Content

The way I see my audience is a spectrum of experience and knowledge — we’ll talk more about that in a second — that helps me determine which types of content I need to create for my podcast. It’s also what helps me decide if I need to produce a piece of content that will be relevant 2 years from now (evergreen) or something that’s a new update to Apple Podcasts or how Spotify is adding subscriptions to their platform (time-sensitive). 

Where a listener lands on the spectrum of a podcaster depends on how each type of content will be received. Here are the 4 stages of my audience:

1. Idea-person: They’ve said, “I think I want to have a podcast…” but haven’t taken concrete steps to make it a reality.

2. Beginner: They’ve launched their show, but everything is still “new” to them. AKA their show is less than 3 months old.

3. Intermediate: These content creators have been podcasting consistently for the last 6-12 months.

4. Advanced: The podcasters that land in this category are “serious” about their content and ready to monetize and build a business around their platform.

Why is it important to know this spectrum about my audience?

I want to make sure that my content isn’t always filled with beginner information or content only relevant to expert-level podcasters. I want to continue serving beginners to expert-level podcasters. 

Could I niche down and just serve one? 100%!

But the truth is, I like serving people across a broad spectrum of experience and knowledge. It helps me create content easier and not feel burned out constantly repeating myself on just “how to launch a podcast”.

 

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Ready to Launch?

[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” custom_margin=”||-1px|||”]

You’re about to launch your podcast, but you’re not sure everything is right. “Is there are a checklist or something so I can make sure I’m on the right track?”

Yup! There are checklists, templates, swipe files, and all you need in the Ultimate Podcast Launch Toolkit!

[/et_pb_text][/et_pb_column_inner][/et_pb_row_inner][et_pb_row_inner _builder_version=”4.9.10″ _module_preset=”default” custom_padding=”0px|||||”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_button button_url=”https://toolkit.krystalproffitt.com/” url_new_window=”on” button_text=”Learn More” button_alignment=”center” _builder_version=”4.9.10″ _module_preset=”default” custom_button=”on” button_text_size=”20px” button_text_color=”#ffffff” button_bg_color=”#ff5757″ button_border_width=”0px” button_border_radius=”3px” box_shadow_style=”preset1″][/et_pb_button][/et_pb_column_inner][/et_pb_row_inner][/et_pb_column][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Episode Details” _builder_version=”4.9.10″ background_enable_color=”off” background_color_gradient_direction=”90deg” parallax=”on” custom_padding=”29px|0px|29px|0px|true|false” background_size__hover=”cover” background_size__hover_enabled=”cover”][et_pb_row 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hover_transition_speed_curve__hover_enabled=”ease”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.10″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Lato|700|||||||” header_2_font_size=”52px” header_2_line_height=”1.2em” background_layout=”dark” header_2_font_size_tablet=”” header_2_font_size_phone=”36px” header_2_font_size_last_edited=”on|phone” locked=”off”]

“Who is My Current Audience?”

[/et_pb_text][et_pb_divider color=”#ff5757″ divider_weight=”5px” _builder_version=”4.9.10″ max_width=”120px” locked=”off”][/et_pb_divider][et_pb_text _builder_version=”4.9.10″ text_text_color=”#292929″ text_font_size=”15px” text_line_height=”2em” link_font=”||||||||” link_text_color=”#fe4943″ background_layout=”dark” max_width=”800px”]

Here are a few things to consider as you think about how you can best serve your current podcast audience. 

Types of content and questions to ask for a current audience:

  • How can you serve them where they are right now?
  • Give them specific “how-to” content for the season they find themselves in

This content will remain fluid over the life of your podcast, but this is how you can best serve the people currently listening to your show.

 

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ specialty=”on” _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” custom_padding=”124px|||||”]

If you’re a podcast junkie dreaming of creating your own podcast, this book is about to become your bible.”

– Amy Porterfield, Host of Online Marketing Made Easy

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“Who is My Future Audience?”

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The best gift you can give a beginner is foresight on what’s to come.

Telling your audience what’s down the road — either with the topic you’re talking about or in general what they can experience listening to your content — can help bond you and your audience for life! 

I know there are episodes of this podcast that are way over a beginner’s head if you’re just in the idea stage of podcasting, and that’s fine. You don’t need content about podcast ads and what strategic collaborations look like if you haven’t even named your show!

But you WILL be ready for those one day; and I want you to come back to THIS podcast when you are instead of saying, “Well, Krystal only talks to beginners. I’ve outgrown her content now. I guess I’ll go find someone else on the internet to teach me what I need to know in this stage.” NOPE! I never want that to happen to my wonderful audience. 

So if it’s been a while since you’ve done some back to basics content on your podcast, try to spice things up a bit. Maybe ask yourself, “How can I create content for a current and future audience of this podcast?”

And if you’re listening to this while you’re just getting started, you can even plan your content out cyclically. Here we are at a brand new year. I know people will be looking for ways to start and launch a podcast. So I’ll be talking about that in Q1.

You can find areas where you can easily repeat certain topics during seasons of the year every year. Just make sure you’re just not spitting out the same message every single time.

Make sure you get on the Poddy People™ Co-Op Waitlist: https://krystalproffitt.com/waitlist

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Buzzsprout is THE podcast hosting platform that I’ve used since launching my 1st podcast in 2018. They make podcasting easy – and FUN!

[/et_pb_text][et_pb_button button_url=”https://krystalproffitt.com/buzzsprout” url_new_window=”on” button_text=”Try 90-Days of Buzzsprout for Free!” button_alignment=”center” _builder_version=”4.9.10″ _module_preset=”default” custom_button=”on” button_text_size=”20px” button_text_color=”#ffffff” button_bg_color=”#ff5757″ button_border_width=”0px” button_border_radius=”3px” box_shadow_style=”preset1″][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_divider color=”#0affd6″ divider_weight=”5px” _builder_version=”4.9.10″ _module_preset=”default” module_alignment=”center” custom_margin=”||-19px|||”][/et_pb_divider][/et_pb_column][/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”3_5″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” header_3_font=”|600|||||||” text_orientation=”right” custom_padding=”55px|128px|1px|||”]

Important Links & Resources:

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Related Episodes

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