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Hi, I'm Krystal.
Welcome to The Proffitt Podcast - where we teach you how to create  content with confidence.
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Episode 316

How to Understand Your Podcast Listeners

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How I Understand My Podcast Listeners

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There are specific places I look for “breadcrumbs of success”.

Yes, podcast downloads are important, but they aren’t the only measure of your content’s success. I look at many places — across many platforms — to decide which types of content will perform best and where. 

Doing this type of “data deep dive” is something I recommend all podcasters do, at least a few times a year. 

The numbers I refer to most are:

  • Podcast Downloads (Buzzsprout)
  • YouTube Views
  • Website Stats (Google Analytics)

Podcast downloads make the most sense to look at first when you’re trying to understand your podcast audience, but it’s only part of the puzzle. Alongside other platform stats where you’re creating content (YouTube, social media, etc.) there can be more clues to understand your podcast listeners. 

As for website stats, this is why I recommend all podcasters eventually have their own website. You can do so much more with website information than with podcast numbers alone.

For more information on how to set up a podcast website, make sure you check out these YouTube videos below:

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Ready to Launch?

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You’re about to launch your podcast, but you’re not sure everything is right. “Is there are a checklist or something so I can make sure I’m on the right track?”

Yup! There are checklists, templates, swipe files, and all you need in the Ultimate Podcast Launch Toolkit!

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Other Resources to Check Out

[/et_pb_text][et_pb_divider color=”#ff5757″ divider_weight=”5px” _builder_version=”4.9.10″ max_width=”120px” locked=”off”][/et_pb_divider][et_pb_text _builder_version=”4.9.10″ text_text_color=”#292929″ text_font_size=”15px” text_line_height=”2em” link_font=”||||||||” link_text_color=”#fe4943″ background_layout=”dark” max_width=”800px”]

Here are some podcast industry resources:

Also, check out our recent episode of The Proffitt Podcast all about How to Know If Your Podcast Message is Working, Episode 314.

 

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If you’re a podcast junkie dreaming of creating your own podcast, this book is about to become your bible.”

– Amy Porterfield, Host of Online Marketing Made Easy

[/et_pb_text][et_pb_button button_url=”https://www.amazon.com/Start-Binge-Worthy-Podcast-Step/dp/B095HV3J52/” url_new_window=”on” button_text=”Order Now” button_alignment=”center” _builder_version=”4.9.10″ _module_preset=”default” custom_button=”on” button_text_size=”20px” button_text_color=”#ffffff” button_bg_color=”#ff5757″ button_border_width=”0px” button_border_radius=”3px” box_shadow_style=”preset1″][/et_pb_button][/et_pb_column_inner][/et_pb_row_inner][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://krystalproffitt.com/wp-content/uploads/2020/10/FB-Post-SBWP_-Flat-Lay-with-Book.png” alt=”How to Start a Podcast in 2022″ title_text=”FB Post – SBWP_ Flat Lay with Book” url=”https://www.proffittpodcasting.com/podcastbook” url_new_window=”on” align=”center” _builder_version=”4.9.10″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″][/et_pb_image][/et_pb_column][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”2_5″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https://krystalproffitt.com/wp-content/uploads/2020/09/Buzzsprout-Logo-for-Affiliate.png” alt=”How to Start a Podcast in 2022″ title_text=”Buzzsprout Logo for Affiliate” _builder_version=”4.9.10″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″][/et_pb_image][/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” custom_padding=”82px||0px|||”]

Buzzsprout is THE podcast hosting platform that I’ve used since launching my 1st podcast in 2018. They make podcasting easy – and FUN!

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Important Links & Resources:

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