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Hi, I'm Krystal.
Welcome to The Proffitt Podcast - where we teach you how to create  content with confidence.
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Episode 307

Podcast Ads, The Deep Dive Episode

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If you click a link on this page and make a purchase, I may make a small commission at no extra cost to you.][/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Episode Details” _builder_version=”4.9.10″ background_enable_color=”off” background_color_gradient_direction=”90deg” parallax=”on” custom_padding=”29px|0px|29px|0px|true|false” background_size__hover=”cover” background_size__hover_enabled=”cover”][et_pb_row _builder_version=”4.9.10″ custom_padding=”||0px|||” custom_width_px__hover=”1080px” custom_width_px__hover_enabled=”1080px” custom_width_percent__hover=”80%” custom_width_percent__hover_enabled=”80%” use_custom_width__hover=”off” use_custom_width__hover_enabled=”off” width_unit__hover=”on” width_unit__hover_enabled=”on” gutter_width__hover=”3″ gutter_width__hover_enabled=”3″ parallax_1__hover=”off” parallax_1__hover_enabled=”off” parallax_2__hover=”off” parallax_2__hover_enabled=”off” parallax_3__hover=”off” 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Types of Products to Sell on Your Podcast

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New Vs. Seasoned Podcasters

If you’re brand new to podcasting but know that you want to eventually use your podcast as part of your business, watch today’s training with an open mind of “what if” or “how can this work for me in the future”.

If you currently have a podcast, explore some of today’s training with fresh eyes and a perspective that it’s all about trying new things and experimenting when it comes to creating podcast ads.

  • Books
  • Courses/Programs/Memberships
  • Events
  • Affiliate Promotions
  • Sponsored Products

In the episode, we go deeper into what this can look like for your podcast. Make sure you listen in on the specific products that can apply to you and your podcast.

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Ready to Launch?

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You’re about to launch your podcast, but you’re not sure everything is right. “Is there are a checklist or something so I can make sure I’m on the right track?”

Yup! There are checklists, templates, swipe files, and all you need in the Ultimate Podcast Launch Toolkit!

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hover_transition_speed_curve__hover_enabled=”ease”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.10″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Lato|700|||||||” header_2_font_size=”52px” header_2_line_height=”1.2em” background_layout=”dark” header_2_font_size_tablet=”” header_2_font_size_phone=”36px” header_2_font_size_last_edited=”on|phone” locked=”off”]

Different Types of Podcast Ads to Create

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Let’s Break Down Podcast Ads

We’ve talked about these before on the podcast, but let’s do a quick breakdown of the different types of podcast ads.

  • Pre-Roll: Audio clip BEFORE the actual episode starts
  • Mid-Roll: Middle audio clip during an episode
  • Post-Roll: Ending audio clip that plays after an episode is over
  • Self-Sponsored: You’re writing and creating these yourself; AKA no one else is telling you what to say; You have control over the specific CTAs you want to make
  • Branded: This is usually given to you in a script form or you have some sort of creative collaboration with a brand on what to say to make it sound like you. Listeners can spot from a mile away when an ad doesn’t feel authentic – whether it’s a paid ad or not! 

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If you’re a podcast junkie dreaming of creating your own podcast, this book is about to become your bible.”

– Amy Porterfield, Host of Online Marketing Made Easy

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How to Create Your Own Podcast Ads

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Options to add podcast ads in to your episodes. 

There are a few ways to upload podcast ads to your episodes. 

  • Baked-In Ads: These are recorded audio clips that are inserted into the audio file before it’s completely published to your podcast host. It can be a pre-recorded clip that you insert after the episode is recorded, or it could come in the form of a “Let’s take a break to talk about…”
  • Dynamic Content: My favorite type of podcast ad! There is a lot of content on my YouTube channel to check out Dynamic Content with Buzzsprout — this is my podcast host and they have this feature built out in their platform for all users, no matter which paid plan you’re on.

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Buzzsprout is THE podcast hosting platform that I’ve used since launching my 1st podcast in 2018. They make podcasting easy – and FUN!

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Important Links & Resources:

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Related Episodes

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