Episode 307

Podcast Ads, The Deep Dive Episode

Types of Products to Sell on Your Podcast

New Vs. Seasoned Podcasters

If you’re brand new to podcasting but know that you want to eventually use your podcast as part of your business, watch today’s training with an open mind of “what if” or “how can this work for me in the future”.

If you currently have a podcast, explore some of today’s training with fresh eyes and a perspective that it’s all about trying new things and experimenting when it comes to creating podcast ads.

• Books
• Courses/Programs/Memberships
• Events
• Affiliate Promotions
• Sponsored Products

Different Types of Podcast Ads to Create

Let’s Break Down Podcast Ads

We’ve talked about these before on the podcast, but let’s do a quick breakdown of the different types of podcast ads.

• Pre-Roll: Audio clip BEFORE the actual episode starts
• Mid-Roll: Middle audio clip during an episode
• Post-Roll: Ending audio clip that plays after an episode is over
• Self-Sponsored: You’re writing and creating these yourself; AKA no one else is telling you what to say; You have control over the specific CTAs you want to make
• Branded: This is usually given to you in a script form or you have some sort of creative collaboration with a brand on what to say to make it sound like you. Listeners can spot from a mile away when an ad doesn’t feel authentic – whether it’s a paid ad or not! 

How to Create Your Own Podcast Ads

Options to add podcast ads in to your episodes. 

There are a few ways to upload podcast ads to your episodes. 

• Baked-In Ads: These are recorded audio clips that are inserted into the audio file before it’s completely published to your podcast host. It can be a pre-recorded clip that you insert after the episode is recorded, or it could come in the form of a “Let’s take a break to talk about…”
• Dynamic Content: My favorite type of podcast ad! There is a lot of content on my YouTube channel to check out Dynamic Content with Buzzsprout — this is my podcast host and they have this feature built out in their platform for all users, no matter which paid plan you’re on.