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Hi, I'm Krystal.
Welcome to The Proffitt Podcast - where we teach you how to create  content with confidence.
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WHAT’S THIS EPISODE ABOUT?

 

Let’s Talk About Podcast Networks and How They Work 

In my conversation with Meredith, we talked about a lot of the backend logistics that go into podcasting as well as what it’s like to pivot from one platform to another. We get the behind the scenes look into what it was like for OSSA to change from a mostly blogging organization to now focusing on podcasting.

We talk specifically about how podcast networks work and how OSSA can help new podcasters really get connected to a community of other people trying to grow their show.

What’s the Biggest Change You’ve Seen in the Last 12 Months

Many people starting new podcasts that want to have an influence and have a platform to share their message.


“If you’ve got a business…you’ve got a podcast!”
– Meredith Reed (OSSA)

Also, user-friendly analytics tracking have gotten better over the last year. It used to not be as easy to collect information on data for shows. It’s useful for advertisers to be able to see how well a podcast is performing as well as podcast networks to be able to gauge how well their podcasters are doing. 

We also talked about how there are more advertising dollars going into podcasting than ever before! 

“You deserve to make money on your podcast…Your Voice Has Value”
– Meredith Reed (OSSA)

OSSA – 2 Branches

1. Ad-Booking Platform

Enter info about what they’re looking for, like customer demographics. To date, there are about 650 podcasters on. OSSA specializes in small to mid-high growth podcasts. They focus on being integral in the growth of podcasters. 

OSSA gives podcasters complete creative control. You don’t have to advertise with a company if it doesn’t work for you.

OSSA is non-exclusive. You can be part of other podcast networks and work with other advertisers if you want to.

2. Community

You’ll definitely want to join OSSA’s Facebook group and participate in the community there. And don’t forget to check out their FREE: Grow Your Show E-Course

What Statistics are Brands & Advertisers Looking At?

Ultimately advertisers are looking at the bottom line, where can they get the biggest bang for their budget? With an engaged audience, the return can be really great! Something to keep in mind for all podcasters. And when it comes to stats, they recommend about 1,000 downloads per episode as opposed to other networks with a higher requirement.

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About Meredith Reed & OSSA 

Meredith Reed is the Editor-in-Chief and Head of Social Media at Ossa, a network and community for women in podcasting. She is also a freelance branding and marketing expert who specializes in building meaningful connections between products and people.

Ways to Learn More About OSSA

Join their FREE Facebook Group: @OSSAMembersOnly
Instagram: @OSSACollective
Facebook: @OSSACollective
Grow Your Show E-Course

Our Rapid Fire Questions 

  • What advice would you give to a brand new podcaster?
  • Which podcast would be your dream podcast to guest on?
  • Do you consider yourself a perfectionist?
  • If you had one word to describe how you’re feeling about what’s going on in the world?

Links Mentioned in This Episode:

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HI, I'M Krystal Proffitt

Podcast coach, content strategist, best-selling author, lifelong cheerleader, and content marketer

Podcaster • Cheerleader • Coach •

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