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Hi, I'm Krystal.
Welcome to The Proffitt Podcast - where we teach you how to create  content with confidence.
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WHAT’S THIS EPISODE ABOUT?

 

How to Approach a Podcast Sponsor

The idea of approaching someone, especially when you’ve NEVER pitched anyone on anything, can be intimidating. Today, I’m giving you some tips and strategies to help you more confidently approach your first potential podcast sponsor.

Here is the number one thing I want you to consider…

Why would anyone give you money? What are you offering?

Let’s talk hard data. We’re NOT talking about fairy tale hopes and dreams. A potential podcast sponsor will want to see specific numbers and data in order to make sure their marketing dollars are being spent wisely.

Some numbers to consider:

  • Total Number of Listeners
  • Monthly or Total Downloads
  • Audience Demographics
    • Age & Gender
    • Specific Interests of Your Audience
  • Can also include your topic downloaded episodes

*Use Google Analytics on Your Podcast Website to Dive Deeper into Audience Insights

When you offer specific numbers and data, the more likely a potential podcast sponsor can make an informed decision about marketing on your podcast. Don’t feel like you have to pull back the curtain and share ALL of your podcast stats. 

Establish Goals for Both of You

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Something to Consider if Your Numbers Aren’t “Fancy”

One of the best ways to ease into a project or business transaction is a trial offer. And that’s what I want you to start with: a trial offer. A monthly trial – let’s say 4 episodes at $50/ad – can be a great place to start if you have NO IDEA what is a good number for your podcast. Feel free to go higher ($100-$200/ad is a great goal to shoot for), but don’t sell yourself any lower than $45 per 15-30 second ad spot.

One Last Thing to Consider

Need to establish elements that can measure whether the campaign was successful or not. Ask for your own URL on the sponsor’s website or you can set up your own on your website.

Don’t forget to grab your FREE download of “How to Pitch a Potential Sponsor” here!

Recap: Podcast Sponsor, How to Approach a Company for Advertising

  1. Establish Goals for Both of You
  2. Consider What You Have to Offer
  3. Approach Them with a Trial

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HI, I'M Krystal Proffitt

Podcast coach, content strategist, best-selling author, lifelong cheerleader, and content marketer

Podcaster • Cheerleader • Coach •

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