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Hi, I'm Krystal.
Welcome to The Proffitt Podcast - where we teach you how to create  content with confidence.
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Episode 414

Content Marketing Strategy, My 7-Step Plan

In content marketing, feeling overwhelmed by strategies that don’t yield the desired results is a common sentiment. However, our latest episode of Proffitt Podcast aims to alleviate this issue by guiding you through a tried-and-tested seven-step content marketing strategy. This approach brings your content and audience closer and promises to revolutionize your content marketing strategy journey.

1. Focus on What’s Working

One of the most vital aspects of this strategy is focusing on what’s working. Often, content creators overlook their successes in their pursuit of new techniques. Yet, identifying what’s already working in your content – be it SEO, social media engagement, or calls to action – and amplifying these successes is critical to working smarter, not harder.

2. Always Be List-Building

An equally crucial part of the strategy is list building. Building an email list allows you to engage with your audience directly and encourage them to engage with your content. Offering a valuable lead magnet, like my 5-Min Podcast Bootcamp, can be a great way to grow your email list and connect with your audience.

To learn more about building an email list, check out Amy Porterfield’s free masterclass Inbox Money: How to Monetize an Email List in 4 Easy Steps (even if you’re starting from zero!) here.

3. Keep It Fun

The next step is to keep the content creation process fun. Avoiding burnout and maintaining interest in your content creation is essential for longevity, and it guarantees that your content marketing strategy will work effectively. Your audience will notice and respond positively if you love your topic and enjoy the process.

4. Don’t Settle For What Everyone Else is Doing

It’s also essential not to settle for what everyone else is doing. While it’s easy to fall into the trap of imitating successful strategies from others, creating unique, value-driven content that suits your audience and topic will keep your content fresh and engaging.

5. Add Value

However, the journey doesn’t stop at creating content; it’s about creating valuable content. Adding value to all content you create ensures your audience receives more than just promotional messages. Plus, it makes your audience curious enough to ask, “What will they create next?” That’s how you create raving fans.

6. Ask Your Audience

Don’t create your content in a vacuum. You need your audience’s feedback and engagement to ensure you’re on the right track. By engaging with your audience, asking them what they want, and providing valuable information, you confirm your content is beneficial and appealing.

7. Keep Experimenting

Your audience will get bored with your content over time. YOU will get bored with your content too. So you must find ways to keep experimenting and your content interesting. Try new formats, work with video, sample some interviews, or do something wild and crazy occasionally.

However, the most essential part of this journey is implementation. Learning and understanding mean nothing if you don’t get into action. Therefore, implement what you learn from this seven-step strategy and start seeing the transformation in your content marketing journey.

Remember, we all have to start somewhere, so let’s make your content marketing journey a rewarding and enriching one together!

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HI, I'M Krystal Proffitt

Podcast coach, content strategist, best-selling author, lifelong cheerleader, and content marketer

Podcaster • Cheerleader • Coach •

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