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I’ve been cheering since I was 4 years old…

Being loud and screaming “You can do it!” is deeply rooted in my DNA.

Cheering on the sidelines, sharing tough love, and having an optimistic attitude are ALL part of who I am.

Even though I’ve retired the big bows & glitter (except for the occasional Halloween costume)…  

I still LOVE to cheer for people trying to get their next BIG WIN!

It’s the same part of me that can’t help but…

  • ANSWER strangers’ questions in Facebook groups. 
  • REPLY back to every confused creator that reaches out about editing their podcast episode or YouTube video. 
  • SHARE with other entrepreneurs the literal ins and outs of how I create all of my content.

But, let’s take it back a few steps…

BEFORE publishing 1,000+ podcast episodes & 400+ YouTube videos…

BEFORE being asked to speak on stages like Ramsey Solutions Influencer Event, Amy Porterfield’s Momentum Membership, or Podcast Movement…

BEFORE publishing an Amazon Best Seller…

I was a stay-at-home mom.

The Rookie Life Podcast
KrystalProffitt.com

BACK IN 2014…

I was a tired mom of 2 boys who’d quit a corporate job that wasn’t fulfilling me anymore.

“You’re really good at what you do…”
wasn’t enough to keep me at a job where I didn’t see a clear future.

SO, THERE I WAS…

Folding mismatched socks, 
Binge-watching the Pioneer Woman, and
Finding every second I could to take the jogging stroller out for my newest obsession – podcasts!

FOR 12 MONTHS…

I tried to convince my Enneagram 3-self, “I’m going to be the best damn SAHM there ever was!” #thanksPinterest

When baby boy #3 arrived, I’d barely rediscovered my lost high school passion for creative writing.

But don’t misunderstand.  

I WASN’T ANY GOOD AT WRITING THEN…

And I definitely wasn’t any better in 2015! Yet still, I spent the next 3 years trying to find my way as a blogger – and was pretty BAD at it.

Then, my blogging mentor started a podcast. And I was like…

“WAIT, WHAT?!? I can just talk? I don’t have to write?”

And that’s how my podcast journey began.

Now, I help creators – like YOU – help other people.

I know what it’s like to try new things and put yourself out there. 
Sometimes things work.
Sometimes they don’t.

“I don’t know what I’m doing,” was a phrase I played on repeat for many years. I’ve been all too familiar with feeling overwhelmed and frustrated creating content.

So if you’re a content creator who’s ever felt like…

  • You are lost and overwhelmed trying to figure out a content strategy
  • You need a plan to help you figure out what content to create next
  • You are confused about why you’re content isn’t growing
  • You know your content isn’t connecting with your audience, but you’re not sure how to fix

You need an optimistic cheerleader and content-obsessed strategist “who’s been there” to help you breathe *LIFE* into your content. 

Whether it’s collaborating together for an hour, 5 sessions, or hiring me to help produce your content – I have many options for us to work together to grow your platform and serve your audience with confidence…

Let’s work together.

What I’ve learned is that in order to create content that’s more strategic and LESS overwhelming, you need a plan. And I’ve figured out a simple route to take.

Here’s how I approach creating content with confidence:

1. DISCOVERY

This is the part most content creators skip. They jump down to the tech and launch. I help you fully understand WHAT you’re trying to create, WHO you want to serve, & WHY anyone should care about what you’re creating.

2. CONTENT & FORMAT

Now that you know the important reasons you’re wearing the title “content creator”, my favorite (nerdy) part begins! Together, we’ll work through what type(s) of content you want to create (podcast, YouTube, blog, or all of the above?), how you want to structure things (knowing that you can always pivot in the future), and start creating workflows – that actually work!

3. TECH

Ever felt dumb talking to a “too smart for their own good” techy? Me too! That’s why I strip all of the “technical jargon” out of my content and training to explain content creation in a way that resonates with everyone.

4. PLATFORM

Another step often overlooked is how you set up each platform. Yes, there are certain categories that will get your podcast in the charts and specific tools I use for YouTube that help my videos get found every single day.

5. LAUNCHING

I mean, you could simply hit publish, but where’s the fun in that? Let’s do this the right way! Even if you’re already creating content right now, we’ll put together a launch strategy to unveil all of your hard work *back* into the world.

6. CREATE, PUBLISH, RINSE, & REPEAT

Consistency is the name of the game. We’ll work together to see what’s working, tweak where we need to, get rehydrated, and get back out there with a plan to get more views, more downloads, and more eyes on your content.

And now, the PINCH ME MOMENTS — pronounced “pee-nch” in Texas — since becoming a content creator… (aka my official bio)

Krystal Proffitt is a content strategist, coach, and host of the award-winning show, The Proffitt Podcast.  She specializes in helping entrepreneurs start, launch, and market their content. 

Krystal teaches the basics of content creation, editing, branding, and marketing through her podcast, digital courses, and YouTube channel dedicated to content creation. She also appears as a Content Expert on other YouTube channels such as Buzzsprout and StreamYard.

Her Amazon Best Selling book “Start a Binge-Worthy Podcast” had Amy Porterfield saying, “…this book is about to become your bible.”

Krystal has spoken about content creation on several major stages, including the Ramsey Solutions Influencer Event, Podcast Movement, She Podcasts, PodFest Global, Spark Media Ventures, and Amy Porterfield’s Momentum Membership. She has also been a guest on many podcasts, including The Heather Sager Show, Business Unveiled Podcast, & Buzzcast (a Buzzsprout podcast).

TESTIMONIALS & SUCCESS STORIES

WHAT WE STAND FOR

the secret sauce to success…

CONSISTENCY

Showing up is half the battle. You can’t achieve any kind of success without one key ingredient: showing up. And consistency is the highest value that I strive for in my content, in my business, and in my personal life. (It’s also why our family has Taco Tuesday every week.)


GRATITUDE
“Today I’m grateful for…” is the journal prompt that greets me every morning. I write 5 gratitudes – big or small – daily and remind myself that I’m surrounded by blessings every, single day.


CREATIVITY
Trying the same things over and over again will only get you so far. You have to keep discovering creative approaches to your content. When you take a step into this ever-evolving industry of content creation, you need an open mind — and a really cute notebook.


OVER-DELIVERING VALUE
I pride myself on delivering above and beyond in my content, my programs, and how I serve my community. I want people to walk away feeling confident that they made a good investment of their time, money, or energy in working with me.


CHASING FUN
Boring is boring. I’m not legally bound to keep my content the same forever and ever. So, if it’s boring my audience (or me!) and I start feeling friction in my processes, I pay close attention. Here’s how I combat boring myself to tears: 1) acknowledge what’s feeling “off”, 2) make changes, and 3) ask the important question, “How can I make this more fun?”

My Mentors &  People “I Want to Be When I Grow Up”

JENNA FISCHER & ANGELA KINSEY:
Hosts of the Office Ladies Podcast

MINDY KALING:
Writer on The Office, authored some of the funniest memoirs out there, and keeps writing banger TV shows!
 

REESE WITHERSPOON:
Media mogul, beloved actor, producer, and all-around badass entrepreneur!
 

SHONDA RHIMES:
Year of Yes was a fantastic read and I’ve NEVER missed an episode of Grey’s Anatomy!

SARA BLAKELY:
Founder of Spanx and fellow CheezIt enthusiast!

ELIZABETH GILBERT:
Big Magic is the book that’s changed my life more than most (see above about creativity)

TINA FEY:
Bossypants, Saturday Night Live, & Mean Girls (Yeah, she wrote the screenplay. #ThatsFetch)

MY PARENTS:
They literally showed me what it’s like to run your own business, work really freaking hard, and show up on time! 

 

Dream stages I’d LOVE to be on…
Because you gotta call your shot, right?

  • Good Morning America

     

  • Online Marketing Made Easy with Amy Porterfield

     

  • Smart Passive Income with Pat Flynn

     

  • Entreleadership Summit

     

  • How I Built This with Guy Raz

     

  • Social Media Marketing World

     

  • America’s Got Talent
    (My kids made me put that on there. Who knows, maybe I’ll discover a hidden talent soon…)

6 Facts About Me

That’ll Make You Ask, ”Did she just say that?!?”

My Nickname

My nickname growing up – and all through college – was Moose.

My Tat

There’s a tattoo the size of Texas (literally!) on my back.

Celebrity Encounter

I once met Erin Brokovich (the real one) at an event in college.

“And what do we say to them? F*&% YOU!…”

Hundreds of college students erupted in applause after she gave a speech about standing up to the bad guys. It was awesome!

How I Met My Hubs

My husband was my neighbor in college when we were both studying business. I asked him to show me his ID when he told me his last name was Proffitt. I thought it was “his move”.