Episode 350
What is a Content Funnel Strategy?
I wish I had more of a content funnel strategy when I started creating content. This goes above and beyond just having a manageable content calendar.
I’m talking about today how to weave your content through your entire platform in a way that ties everything together and relates to the BIG goal you’re trying to accomplish with your content.
1. Thinking about the end goal of the content BEFORE you ever start creating, recording, or writing anything.
- What is the purpose of what you’re creating?
2. CTAs – Where do you want people to go, and what do you want people to do?
- Being strategic with all of your content is something I wish I had done from the beginning.
3. How to weave it into your content without it feeling forced, salesy, or awkward
4. The bigger picture and the overall strategy for your content.
- Let’s walk through my content funnel.
- What is a content funnel?
- How you lead people through the journey of your content
- Marketing funnel pic below
5. Will you have an evergreen strategy or one that aligns with your yearly promotional calendar
- Dynamic content
- Content series
- Launches
- Your own and affiliate programs (we have an upcoming episode about working with brand partners and affiliates where I will walk you through how this works for my business — so stay tuned for that!)
Related Resources for Content Funnels
If you want to know more about how I create content funnels for my platforms and what it looks like to use marketing strategically, check out these podcast episodes and YouTube videos.
PODCAST EPISODES
Video Recap of Today’s Episode:
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