WHAT’S THIS EPISODE ABOUT?
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New Podcasters Warning!
If you’re in the first 3-6 months of your podcast journey, this episode may be a little bit advanced. In other words, just listening and soaking up today’s info about dynamic podcast content might be the best way to consume today’s episode.
You’ve been warned…
Seasoned Podcasters, Listen Up!
The next time you go to launch anything, I hope you consider using dynamic podcast content for your launch. There are 3 simple steps you can take to level up your launch with your podcast content that I can’t wait to share with you today!
1. Promo Calendar
2. Content Calendar
3. Measuring Results (URL)
Get Your Podcast Launched
in 30 Days!
1. Promotional Calendar
My mind works in 3-month increments. I love a good quarterly planning session! And so it’s fitting that we talk about what you have on your promotional calendar for the next 3 months — regardless of when you listen to this episode.
Because your promotional calendar — the things you’re selling, promoting, or launching — will determine which types of dynamic podcast content that you decide to put on your show.
2. Content Calendar
Next, after you know what you’ll be promoting over the next 3 months, I encourage you to add those promos to your content calendar. I simply added a column to my Google Sheet that’s only for dynamic podcast content.
This helps me know when I need to record ads, change them out, and how often I can expect regular listeners of my show to hear the ad around the promotional period.
See my content calendar for how I’ve added a simple column to keep track of my dynamic podcast content.
CONTENT CALENDAR EXAMPLE
3. Dedicated URL
Lastly, the thing that we need to throw into the mix is measuring your results. Now – to be fair – I need to work on being better at this myself. But the idea is to have a dedicated URL that’s ONLY available (“advertised”) on your dynamic podcast content.
Meaning, you only say this special URL on your podcast. Not your social media, email, or anywhere else you’d advertise this link.
Again, this is something I need to get better at myself. But the data and measurability you can get from using one dedicated URL can be very helpful.
RELATED CONTENT & RESOURCES
Podcast Episodes:
- Buzzsprout’s New Dynamic Content Podcast Tool, 4 Ways to Use It
- Buzzcast Interview: “How serious should podcasters be about Clubhouse? + December Stats (feat. Krystal Proffitt)”
Have You Ordered
Your Copy?
Links Mentioned in This Episode:
- The Poddy Podcast Toolkit
- TheBestPodcastBook.com
- The Poddy Report
- Proffitt Podcast Online Community Facebook Group
- Proffitt Podcasting Course
- Podcast YouTube Channel
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