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You’re an… “Almost-there” Althea or Alfred

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You’re so close!!! Let’s unpack what might be keeping you stuck.

You’ve been creating content for a while now and feel like you’ve got the hang of it. But, you still aren’t 100% sure if you’re doing it the right way. When you sit down to create content, you often ask, “Should I go back and fix all my newbie mistakes? Or just keep moving forward? I’ll get better with time, right?”

You know you have a great message. You’ve gotten positive feedback from your audience like “I’ve been waiting for content like this!” and “I love your approach to this topic!”…but internally, you’re wondering, am I on the right track?

The key to successfully creating content for monetization is to get strategic with your approach. No more wondering, “Am I ready to take things to the next level?” It’s time to get organized, make a plan, and create systems for scaling your content. But what is your next move?

Do you have a content strategy funnel in place?
You need one.

Have you thought about building an email list?
It makes monetization 10X easier!

Are you dreaming about multiple income streams?
Dream BIG! Then, make a plan for it to happen.

Want tips on How to Create a Content Strategy Funnel? Watch this YouTube video!

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In addition to choosing the type of content you want to create…

Start thinking about how that content can make you money. Are you interested in:

1. Passive income that hits your bank account in your sleep?
2. Developing a sophisticated product that’s catered to your audience?
3. Creating simple funnels that help you build trust with your audience and pay for expenses as you grow your empire?

The great thing about creating content when you’re just getting started?

You make the rules!
You get to lay out how things operate and what you’ll say “yes” to as a creator.

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Here’s a tip to help you win at content creation…

Because you already know that creating content is where you want to be, it may seem scary to rock the boat. You’ve already created something that’s working “okay”. So, why changes things up? You’ve told yourself, “My [podcast/YouTube channel/blog] is launched and out in the world. The hardest part is over…right?”

The truth is, launching your [podcast/YouTube channel/blog] is just the first step in creating content. Next is figuring out ways to make money. And the best approach to do that? Experimentation.

Let yourself make mistakes, ask lots of questions, and try many outlets for revenue generation — without the pressure of making tons of money overnight and getting everything right from day one.

Don’t be afraid to learn a new strategy, apply it to your [podcast, YT channel, or blog], and see what happens. The worst is that it brings in no extra cash next month. But hey…you weren’t many much (or anything!) to begin with, right?

“All life is an experiment. The more experiments you make the better.”

— Ralph Waldo Emerson

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NOW, GET STARTED!

Here are 3 tricks to get your content ready for monetization:

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1. Write down 3 ways you want to make money.

Affiliate marketing, creating digital courses, selling events or masterminds, sponsorships, or 1:1 coaching…there! Now, you can’t say you don’t know 3 ways to make money with content.

But here’s the thing, most people don’t know where to start when they choose one way to make money. The best advice I received around monetization was to pick one strategy and focus on that for 30 days.

If it works, great! You’ve found one way to make money. Now move on to the next.

If it doesn’t work out, you can always change things or never do that again. (Remember, you’re making the rules here. 😉)

HOT TIP: Affiliate marketing is a lucrative low-cost (or free!) way to get started monetizing content. You can watch this video to learn about Affiliate Marketing and How it Works.

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2. Experiment with Your CTAs

CTAs (calls-to-action) are the lifeline that your content depends on. If you can’t get your audience to take a baby step with you (like follow you on IG or join your email list), why would they take a BIG leap & buy your $500 product?

Creators often say, “It feels weird (and unnaturally awkward) to ask people to do stuff. Can’t I just assume they know what to do next?”

Ummm, no. You can’t.

Humans are designed to communicate. And, unless I missed a Forbes article that iPhones now come with telepathy, people can’t read your mind. CTAs are your way of leading people to the next step of their journey with you.

You want to create an opportunity for your audience to engage with you on another level. Whether that’s joining a Facebook group, getting on your email list, or signing up for a low-ticket product you’re selling, making those baby CTAs gives you (and your fans) the confidence to move on to the bigger ones.

It’s time to start making those little asks, so the big ones don’t feel so out of reach — for you and your audience!

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3. Build Your Audience

“I launched my product…and no one bought it,” said every disappointed business owner who launched a product to a tiny audience not ready to buy.

Like any form of monetization, you need people to buy the thing you’re selling. You also need those people to know, like and trust you, so you’re not busy answering refund requests until the end of time.

Building a large, engaged audience doesn’t guarantee success…but it also doesn’t hurt!

The chances of getting in front of the right people at the right time with the right offer exponentially increase when you go from 10 to 10,000 raving fans. (It’s just simple math.)

So, the obvious question is…
how do you get more eyeballs on your content?

While this varies from industry to industry, the logic remains the same…get in front of people who could potentially be a future member of your audience that turns into a lifelong customer.

But how?

Guesting on podcasts, speaking in other people’s communities, gaining organic exposure through SEO and keywords, and paid advertising. While I know building an audience overnight is near impossible, it IS possible to get started. Now. Today!

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Oh, and one more thing. Remember…

Keep it up. We all have to start somewhere!

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Hi, I’m Krystal Proffitt.

(Yes, Proffitt is my real last name.)

I host the award-winning show “The Proffitt Podcast,” and as a Content Strategist, I help content creators and online entrepreneurs create content with confidence. Content creation and marketing is my happy place…and guess what?

It can be yours too! 🎤💸

I help online business owners and content creators develop strategies that make deeper connections with their audiences so that they can make money online. I help creators find their content sweet spot so they feel less overwhelmed and more empowered to create content that means something to them and their raving fans.

Before I fell in love with content creation, I was a stay-at-home-mom looking for something to do that was “just for me.” After stumbling into journaling and realizing I like to talk more than write, I started a podcast in 2018. Almost 1,000 podcast episodes later, I’ve never looked back.

I decided to use my passion for podcasting, YouTubing, and creating an online business to help others build strategy into their content so they’re never wasting a second on their business.

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So you want to be a strategic content creator?

Here are some resources to you started immediately! ⏰✨

1. Want to know how to create content with confidence? Listen to The Proffitt Podcast — where I’ve interviewed industry experts like Amy Porterfield, Angie Trueblood, Zafira Rajan, Heather Sager, Melanie Dyann Howe, and more. I share my go-to strategies and behind-the-scenes for creating content that makes a BIG impact without the tech overwhelm…

2. Like visuals and video tutorials? Subscribe to my YouTube Channel, where I pull back the curtain on content strategies I use daily in my online business. Plus, there are several coaching calls with members of this community where you can learn from others, just like you, on how they’re creating successful content!

3. Want to know how I save HOURS each week creating content? Join the waitlist for my brand new program, Radical Repurposing. You’ll get notifications on free trainings, updates and when enrollment opens in Fall 2022! 

📩 You’ve Got Mail 📮

Now that you know more about content strategy and monetization, I hope you’re already getting inspired to pump up your next piece of content. Check your email for a very special note from yours truly. Inside, you’ll get your quiz results as well as some more go-to resources that (I must say) are binge-worthy!

Over the next week, you’ll be getting more inspiration from me about how to create content with confidence because the power of your message can make a BIG impact in someone’s life.

👩‍💻 Here’s to winning at content creation and letting it be easy 🥂

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