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Mastering Podcast Production and Marketing with AI Tools

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Navigating the AI Revolution in Podcast Production and Marketing

The world of content marketing is experiencing a seismic shift, thanks in no small part to the advent of artificial intelligence (AI). With the emergence of AI tools capable of transforming the content creation landscape, creators and marketers alike are discovering new ways to produce, repurpose, and promote content with unprecedented efficiency.

AI’s Impact on Content Creation: A Deep Dive with Cody Schneider

Cody Schneider, the innovative mind behind Draft Horse AI and Swell AI, joins us in a revealing podcast episode that sheds light on how AI is redefining the approach to content creation and distribution. His journey, which spans e-commerce and B2B marketing, illustrates many brands’ digital transformation trajectories. The insights shared during the podcast highlight how AI has simplified complex content workflows, allowing creators to produce a variety of content forms from a single source.

The AI Frontier: Transforming Content Marketing

The discussion delves into how top content creators leverage cutting-edge platforms like Riverside and Descript to elevate their podcast production quality. Moreover, Swell AI’s ability to automate the generation of show notes and viral clips is a testament to how AI reshapes the creative process. Tools such as Buffer and Later have also been spotlighted for their role in simplifying social media scheduling, demonstrating the capacity of AI to reduce the manual labor associated with content distribution.

Mitigating Burnout: AI’s Contribution to Sustainable Content Creation

Another focal point of the conversation is the role of AI in mitigating content creator burnout. With AI taking on the heavy lifting, creators can now concentrate on crafting compelling narratives and engaging material. This shift fosters creativity and promotes a more sustainable work rhythm. Therefore, the content creation strategy must adapt to this new landscape, where starting with small, manageable content goals can evolve into a more robust presence across newsletters and blogs.

Future Horizons: AI’s Evolution in Content Marketing

Looking ahead, Schneider envisions a future where AI’s role in content marketing becomes even more profound. He imagines a scenario where managing workflows and devising marketing strategies could become nearly autonomous, with AI as the conduit between goals and execution. While this future is still on the horizon, it is fast approaching as AI tools continue to advance and become more sophisticated.

Swell AI and Beyond: Exploring the Boundaries of Content Creation

To encapsulate the transformative power of AI, Schneider advocates for a big-picture mentality. By defining processes and letting AI manage the particulars, creators and marketers can scale their efforts and amplify their impact in the digital realm. This approach is particularly beneficial for those who may feel overwhelmed by the minutiae of content production and are looking for ways to optimize their workflow.

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Previous Content & Resources:

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Batching

• How to Batch Content, Behind the Scenes
• The 3 Types of Content Workflows: Create, Batch, Repurpose
• Batch Content for Your Podcast in 5 Easy Steps

Templates

• How to Optimize Your Show Notes, for Podcast and YouTube
• How to Create Podcast Show Notes – Full Tutorial
• Podcast Show Notes, How I Create Mine Each Week
• Podcast Show Notes | 4 Tips to Make Them Better
• How to Create Podcast Descriptions and Show Notes

Content Calendar

• How to Set Up Asana for Content Calendar Each Month
• Podcast Content Calendar in Asana
• Content Calendar for a Podcast in 4 Easy Steps

Repurposing Content

• What is Content Repurposing and Other Questions Answered
• How to Repurpose Content, Podcast to Video and More!
• Repurposing Content – Podcast and YouTube
• Repurposing Podcast Content, Podcast to Blog Post
• Podcast to YouTube, Repurposing Content Question
• Repurposing Content, Question About Old Podcast Episodes
• How to Repurpose Podcast Content – 3 Ways to Use Transcriptions

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Learn podcasting…in the next five minutes?

Podcasting doesn’t have to be difficult. Give me five minutes of your time, and I’ll share the behind-the-scenes workflows I use to create content each week and what you need to do to create a successful podcast.

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100%”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Lato|700|||||||” header_2_font_size=”52px” header_2_line_height=”1.2em” background_layout=”dark” header_2_font_size_tablet=”” header_2_font_size_phone=”36px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]

Learn More About Cody Schenider

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Cody Schneider is a serial entrepreneur and innovator in AI-powered content marketing. As Founder of Draft Horse AI and Swell AI, he has helped numerous companies exponentially grow their businesses by leveraging AI to automate content production workflows. Named one of Business.com’s Top 25 Marketers to Watch, Cody gained his experience helping scale startups from the ground up through strategic content strategies.

Try Swell AI today!

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Buzzsprout is THE podcast hosting platform that I’ve used since launching my 1st podcast in 2018. They make podcasting easy – and FUN!

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“If you’re a podcast junkie dreaming of creating your own podcast, this book is about to become your bible.”

– Amy Porterfield, Host of Online Marketing Made Easy[/et_pb_text][et_pb_button button_url=”https://www.amazon.com/Start-Binge-Worthy-Podcast-Step/dp/B095HV3J52/” url_new_window=”on” button_text=”Order Now” button_alignment=”center” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_text_size=”20px” button_text_color=”#ffffff” button_bg_color=”#ff5757″ button_border_width=”0px” button_border_radius=”3px” box_shadow_style=”preset1″ global_colors_info=”{}”][/et_pb_button][/et_pb_column_inner][/et_pb_row_inner][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://krystalproffitt.com/wp-content/uploads/2020/10/FB-Post-SBWP_-Flat-Lay-with-Book.png” alt=”Mastering Podcast Production and Marketing” title_text=”FB Post – SBWP_ Flat Lay with Book” url=”https://www.proffittpodcasting.com/podcastbook” url_new_window=”on” align=”center” _builder_version=”4.22.0″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_section][et_pb_section fb_built=”1″ specialty=”on” _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://krystalproffitt.com/wp-content/uploads/2021/04/The-Ultimate-Podcast-Launch-Toolkit-2.png” alt=”Mastering Podcast Production and Marketing” title_text=”The Ultimate Podcast Launch Toolkit (2)” url=”https://toolkit.krystalproffitt.com/” url_new_window=”on” _builder_version=”4.22.0″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ global_colors_info=”{}”][/et_pb_image][/et_pb_column][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]

Ready to Launch?

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You’re about to launch your podcast, but you’re not sure everything is right. “Is there are a checklist or something so I can make sure I’m on the right track?”

Yup! There are checklists, templates, swipe files, and all you need in the Ultimate Podcast Launch Toolkit!

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Important Links & Resources:

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• Proffitt Podcasting Course
• The Ultimate Podcast Launch Toolkit
• “Start a Binge Worthy Podcast”, the book
• The Poddy Report, Daily Podcast
• Proffitt Podcast Online Community Facebook Group
• The YouTube Channel

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