Episode 426

From Blogger to Podcaster: Karen’s Journey to Connecting with Women Over 40

Embrace Imperfection

Imperfection, often viewed negatively, can be a powerful tool when harnessed correctly. Today’s interview with Karen, a certified health and lifestyle coach, beautifully illustrated this concept. Her unique blend of health and life coaching topics, combined with the raw authenticity of her voice, has struck a chord with women seeking transformation over 40. The concept of imperfection was a central theme in our conversation with Karen. Her personal struggle with perfectionism and her journey from blogger to podcaster as she breaks free from the cycle of re-recording and over-editing is a breath of fresh air for anyone stuck in a similar cycle. Embracing imperfection can be a gift that allows you to release your content into the world without the pressure of it being ‘perfect.’

From Blogger to Podcaster

The transition from blogging to podcasting has allowed Karen to connect on a deeper level with her audience. It’s interesting to note how her blogging experience provided a strong foundation for her podcasting journey. Being more organized in her approach to podcasting was a direct result of her blogging background. Additionally, she emphasizes the importance of celebrating milestones in podcasting. Achieving her 30th episode, for instance, was a significant achievement that fueled her drive to continue producing valuable content.

Engage Your Audience

Audience engagement in the podcasting space can be challenging, but Karen has skillfully navigated this aspect. By selecting appropriate categories and places for her content, she has been able to reach her intended audience effectively. The unexpected success of certain topics further emphasizes the importance of understanding and engaging with your listeners.

Cross-Promotion

One of the fascinating realities Karen discussed is the concept of cross-promotion. Despite having a significant podcast following, transitioning these followers to her social media platforms or email list proved to be a different ball game. Podcast listeners often prefer to stay within the medium, making it a unique challenge to guide them onto other platforms. Providing resources such as cheat sheets and downloadable content is one way to bridge this gap.

Deeper Connections

To conclude, podcasting is a special space that allows for a deeper connection with your audience. It offers a platform to express your enthusiasm for your topic in a more authentic way than written content. As Karen’s podcasting journey unfolds, she hopes to expand her professional circle and continue providing valuable content that resonates with women over 40.

The power of imperfection and authenticity in podcasting, as highlighted in this episode, can serve as a game-changer for aspiring podcasters. Whether you’re in the early stages of your podcasting journey or a seasoned podcaster, embracing these concepts can significantly enhance your podcasting experience.

Video Recap of Today’s Episode: