Episode 355

How to Niche Down Your Content, Coaching Call with Haley Peel

Content Coaching Call Series

Today’s episode is our next call in our coaching series!

For a refresher, we’re covering all of the questions participants in our coaching call series were asked when they decided to join me for our chat.

The questions I asked candidates as they were signing up for our coaching call were:

What type of content are you creating?

Podcast
YouTube
Blog

What do you want coaching on during our session?

Audience Clarification
Content Creation & Editorial Calendars
Show Format (Length, Flow, & Show Outline)
Recording & Editing Strategies (Workflows)
Better Solo Content (Pre-Planning, CTAs, Sounding More Confident)
Better Interviews (Scheduling & Integrating Calendly, Process, & Recording)
Descriptions & Show Notes
Ways to Better Market Your Content
Ways to Monetize Your Content
Website & SEO (Search Engine Optimization)

What is your top goal for your content in 2022?

What is your number one concern with your content right now?

WHY are you creating content? What is your content’s purpose?

And it’s from the answers to these questions I framed our conversation that you’re hearing today.

How to Niche Down Your Content

Today’s guest has a very specific topic that comes with a very specific audience. But the challenge she’s facing is how to reach this narrow group of people.

Today’s coaching call, Haley brings up a few questions about having a specific audience and how to reach them – especially when they are a niche audience.

I have envisioned my kind of like target audiences, like women who are interested in getting in the outdoors, but maybe, or maybe have some experience, but they’re beginners, they don’t feel comfortable hiking by themselves, or they’re not really sure where to start. So my kind of, I guess one of my signature freebies is like the Ultimate Beginner’s Guide to mindful hiking. So it has, and you can take it if you just want to go out for nature walks, or if you want to go for like longer day hikes.

– Haley Peel, Empowered Adventurer Podcast

Listen to the full conversation to hear the exact strategies I’m offering Haley on how to find a super specific audience and how to market to them. We also chat more about guesting on podcasts.