Episode 289

How to Sell Products and Services on a Podcast

How Do You Feel About Selling on a Podcast?

We need to talk about selling… 

If selling on your podcast sounds a little overwhelming (or maybe even scary!), today’s episode will be super helpful. I’m sharing with you what I sell on my podcast, how I sell those products and services and when it’s “too much” for your audience.

So, let’s build your confidence on selling.

What Do I Sell On My Podcast?

Let’s Break It Down…

There are 3 major things I sell on my podcast on a regular basis:

• My Own Courses and Programs
  • Proffitt Podcasting
  • The Ultimate Podcast Launch Toolkit
• Affiliate Launches and Partner Promotions
  • Amy Porterfield’s Digital Course Academy
  • Marie Forleo’s BSchool
  • BC Stack
  • Podcaster’s Kit
• Products and Services I Endorse
  • Buzzsprout
  • Streamyard
  • ConvertKit
  • Otter.Ai
  • Kajabi

How Do You Sell on a Podcast?

My favorite ways to sell on my podcast include…

• Dynamic Content
• Baked-in Podcast Ads within Episodes
• Ad Mentions
• Show Notes

Here are some resources to check out to dive more into topics above.

When Is Selling Too Much?

Most podcasters biggest fears…

“Am I selling too much too often on my podcast?” is the question I’ve heard a few podcasters ask when it comes to selling on their podcast. There is a balance. You don’t want to overdo it or under do it.

Honestly, it’s only too much if you are NOT adding value to your audience.

In other words, I know a good majority of listeners who will hear an ad on a podcast, not being offended that they’re being sold to and simply fast forward to the part they want to hear. Where it gets less appealing to the audience is when it’s constantly happening and there’s no relevancy or added value to the listener.

So find the balance for what works for your podcast and your audience.