Launching a Podcast Doesn’t Have to Be Scary

When I meet someone who’s just as obsessed with launching a business and creating podcast content, I get overwhelmingly excited! It’s not every day that you get to geek out on online business strategies and share your passion with others so openly. 

Which is why I was delighted to have today’s guest – Steph Taylor – on the podcast. 

Steph has been in the online marketing space for several years and knows the ins and outs to launching successful products. Between pivoting in her own business, lessons learned, and sharing about her podcast experience, we cover it all!

Here are some of the highlights from my chat with Steph Taylor when it comes to launching a podcast or any product:

…it ends up being these tiny little things that we fixate on. And it’s our brains way of keeping us safe. Because for us, it feels safe and comfortable to obsess about the name of our course, or to obsess about how much to price it at or to obsess about which one to launch first, that feels a lot more comfortable than doing the unknown thing, which is actually taking that action on the launch and getting it out there.

So we try to stay in that comfort zone instead of doing something completely different. And it’s not until you decide, okay, I’m going to do it. And I commit to doing something different. That’s when the magic starts to happen. But until then you’re going to find that you start to obsess over those little details. But that’s normal… 

 

…I think because it’s equal parts of mindset, it’s fun, it’s marketing. It’s the things that I just love about business, because you it’s for a very short period of time, right? It’s not like it’s an ongoing thing that you always have to do that starts to feel like a chore in your business.

When you’re running a launch, it brings out the best new and the worst in you, you get to play around with it, you get to experiment with it. And you get to just start to show up as a new business owner, and it allows you to level up as well, like I think it brings a launch brings a lot of the mindset mark to the surface. And it’s a really great opportunity to work on that kind of stuff as well.

– Steph Taylor

Learn More About Steph Taylor

Steph Taylor is a digital product launch strategist for business owners who are tired of selling services, and want to scale with their first digital offer. Whether it’s starting a podcast or selling a digital course, Steph helps her students reach more people, grow their audience and become the go-to in their industry.

She’s host of the Socialette podcast, with over 950,000 downloads to date, and has taught more than 100,000 entrepreneurs how to launch their own podcasts and digital products. In her spare time, Steph enjoys adding new plants to her indoor jungle, and making wine, peanut butter and coffee disappear (#magic).

Ways to Connect with Steph

Make sure you go listen to Steph’s Socialette podcast. You can also connect with her here:

https://stephtaylor.co/

Instagram: @stephtaylor.co

Also, be sure to snag her favorite resources for online business owners here:

• My free Digital Product Kickstart Kit 
• My A-Z Podcast Launch Plan