Apple Podcasts Updates: What You Need to Know as a Podcaster

So, I’m sure by now you’ve heard about the big Apple Podcasts updates. Or maybe this is brand new information to you. I mean, the news just dropped, and I’m still wrapping my head around it. But I wanted to share what I’ve learned so far and talk about what these changes mean for us as both podcast listeners and creators. Let’s dive in!

Apple Podcasts Updates: The Big News

There’s been a lot of buzz in the podcasting world over the last few days. Apple recently announced some major updates that are shaking things up, and while I still have more questions than answers, I wanted to share what I know with you.

Last year, we saw Spotify making waves with exclusive shows and content. Personally, I wasn’t too affected by that because I’m not a big Spotify user, and most of my audience listens to my podcasts on Apple Podcasts. In fact, 70% of you do! That’s why these Apple updates feel like a big deal—they directly impact a huge chunk of my audience.

If your audience primarily listens on Spotify or another platform, these changes might not affect you as much. But for those of us using Apple Podcasts, it’s important to understand what’s happening in the marketplace so we can make informed decisions.

Where is Your Audience?

Before we get into the details, it’s essential to know where your audience is listening. If most of your listeners are on Spotify or another platform, the Apple updates might not significantly impact your show. However, if you’re like me and have a substantial portion of your audience on Apple Podcasts, it’s time to pay attention.

Understanding where your audience is can help you make better decisions about your podcasting strategy. I recommend regularly checking your podcast stats to see where your listeners are tuning in from.

Buzzcast Episode: Breaking It Down

I recently listened to an episode of Buzzcast, a podcast by the folks at Buzzsprout, that breaks down the Apple Podcasts updates in detail. It’s about an hour long, so grab your walking shoes or a cozy spot on the couch and dive in. I’ll link to it in the show notes at KrystalProffitt.com/Episode249.

This episode offers an excellent breakdown of what happened, why it matters, and how it could affect podcasters. I’m giving you the high-level overview today, but I highly recommend listening to their episode for more insights.

Apple Podcasts for Creators

One of the exciting updates is the launch of the Apple Podcasts for Creators page. This resource is designed to support podcasters and help them succeed. It’s about time Apple dedicated resources to help creators!

If you’re interested in joining the Apple Podcasts for Creators program, head over to their website to learn more. This platform offers tools and resources to help you grow your podcast audience and potentially monetize your content.

Pros and Cons of Apple Podcasts for Creators

Pros:

• Dedicated Resources: Apple is finally offering support and resources for podcasters, which is a huge step forward.
• Subscription Model: Podcasters can now offer premium subscriptions through Apple Podcasts, making it easier to monetize content.

Cons:

• Platform Exclusivity: If you choose to host your podcast exclusively on Apple, you could be cutting off a significant portion of your potential audience who listen on other platforms.
• Revenue Share: Apple takes a 30% cut of your subscription revenue, which might not be ideal for everyone.

Apple Podcast Subscriptions: A New Era

One of the most talked-about features is the new subscription model. Podcasters can now offer exclusive content to subscribers for a monthly fee. This content can be anything from bonus episodes to ad-free listening.

While this opens up new monetization opportunities, it also changes the podcasting landscape. The terminology is shifting, and instead of “subscribing” to a podcast for free, listeners will now “follow” shows. Subscriptions will refer to paid content.

Here’s what you need to know:

• Follow vs. Subscribe: The word “subscribe” will now be associated with paid content, while “follow” will mean listening to free content.
• Subscription Fees: Podcasters can set their subscription prices, and Apple will take a 30% cut of the revenue.
• Family Sharing: Subscriptions can be shared with up to six family members, similar to Apple Music or Apple Arcade.

Free Content vs. Paid Content

As a podcaster, you now have to decide whether to offer free content, paid content, or a combination of both. If you’re considering putting your podcast behind a paywall, think carefully about your audience and content strategy.

While I’m excited about the potential for monetization, I’m also cautious. Starting a podcast with a subscription model right out of the gate might not be the best strategy for everyone, especially if you’re just getting started. Building an audience takes time, and it’s essential to focus on creating valuable content before monetizing.

Other Subscription Models

Apple’s move into podcast subscriptions is exciting, but it’s not the only option. Platforms like Glow.fm and Supercast already offer subscription models for podcasters. Each platform has its pros and cons, so it’s worth exploring different options to find what works best for you.

Podcast Monetization: A Long Game

I’ve been podcasting for over three years now, and while I love the idea of monetizing my content, it’s important to remember that podcasting is a long game. Building a loyal audience takes time, and monetization doesn’t happen overnight.

Focus on creating valuable content, engaging with your audience, and growing your podcast organically. Once you’ve established a strong foundation, you can explore different monetization options that align with your goals.

Final Thoughts

The Apple Podcasts updates are exciting and offer new opportunities for podcasters. Whether you choose to join the Apple Podcasts for Creators program or explore other subscription models, the key is to make informed decisions that align with your goals and audience.

If you’re new to podcasting and feeling overwhelmed, I’m here to help. Check out my digital course, Proffitt Podcasting, to learn everything you need to know about starting, launching, and marketing your podcast.

I’m thrilled to see where these updates take us, and I’m excited to continue this podcasting journey with you. If you have questions or want to chat, feel free to reach out on Instagram or join our Facebook group.

For all the links and resources mentioned in this episode, head over to KrystalProffitt.com/Episode249.

Remember, keep it up. We all have to start somewhere!