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How Does Podcast Advertising Really Work?

by | May 21, 2020 | Podcast

The Proffitt Podcast

WHAT’S THIS EPISODE ABOUT?

 

Let’s Talk About Podcast Advertising

Today’s guest is someone I met in early 2020 at the Spark Christian Podcast Conference. There was a panel of experts for marketing and monetization and everyone perked up when the thought of “making money with a podcast” was on the table. 

I learned so much about podcast advertising and how it actually works at the conference, but I knew that my podcast community would want me to bring that information to them as well. So, instead of trying to remember all of the things I learned about working with brands and sponsors, I thought I’d bring on an advertising expert to share his wisdom with you.

Highlights About Podcast Advertising…

  • You don’t need millions of downloads to get started with a brand.
  • Keep your content focused on adding value to a niche market.
  • Engagement with your audience is more important than the size of your audience. You can have a huge audience with little engagement and not be successful, or you could have a smaller, highly engaged audience that brings in those podcast advertising dollars.
  • Focus on your audience. Know who they are. Know what they like. Take the time to really understand them on a deeper level so you can continue to develop that relationship with them.
  • Continue to grow your listener base and focus on creating valuable content for your audience.

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About Anthony Savelli – Podcast Ad Reps

Anthony Savelli is the Co-Founder and Chief Revenue Officer at Podcast Ad Reps. Anthony has rapidly established himself as a highly reliable sales professional to the top echelon of podcast advertising agencies. He is tightly connected to the top ad buyers and agency planning strategists and is an expert building successful podcast marketing campaigns for PAR’s brand partners.

Ways to Learn More About Podcast Ad Reps

Instagram: @PodcastAdReps
LinkedIn: @PodcastAdReps

Our Rapid Fire Questions 

  • What advice would you give to a brand new podcaster?
  • Which podcast would be your dream podcast to guest on?
  • Do you consider yourself a perfectionist?
Podcast Advertising

Links Mentioned in This Episode:

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