Episode 441

Leveraging Media and Podcasting: How to Amplify Your Message and Grow Your Audience

Are you ready to discover how to magnify your message and connect deeply with your audience this year? In the latest episode of our podcast, I had the pleasure of hosting the extraordinary Susie Moore, a life coach and media maven who’s transformed her side hustle into a thriving brand. Let’s dive into the golden nuggets of wisdom from our conversation, all about leveraging media, growing an audience, and the simple power of starting.

In the bustling digital era where podcasts abound, standing out requires more than just a catchy title and regular uploads. It calls for a deeper connection with listeners through authenticity and a savvy approach to media. The latest episode of our podcast series sheds light on these crucial elements, featuring life coach and media sensation Susie Moore. Susie’s journey from the tech world to life coaching has been nothing short of transformative, illustrating the potential that lies within pursuing one’s true passion. Her story serves as an exemplar for aspiring podcasters aiming to make an impact and expand their audience.

Jumpstart Your Podcast: Why Waiting Isn’t an Option

One of the key insights Susie shared is the importance of just leaping into podcasting. I can’t tell you how many people dream of starting a podcast but get stuck in ‘preparation paralysis’. Listening to Susie, I was struck by her proactive approach. She compared it to using her Vitamix and Costco-size resources; she’s all about maximum impact with what’s on hand. With her, it’s clear that a start-now attitude—leveraging existing relationships and a ready audience—is more successful than waiting for that elusive ‘perfect time.’

Authentic storytelling is at the heart of podcast growth. Susie’s footprint in major media outlets showcases how genuine narratives resonate with audiences and open doors to new opportunities. Aspiring podcasters can glean wisdom from her philosophy that dreams are attainable with belief and action. Her mantra, “Let it be easy,” promotes a refreshing perspective in content creation, suggesting that sometimes, the path to success is found in simplifying the process and enjoying the ride.

The 85% Rule and Confidence as Your Productivity Hack

I’m all about practicality, and so is Susie. She recommends aiming for “85” instead of perfection. You don’t need a flawless plan to begin your podcasting journey—as Susie put it, confidence is the best productivity hack. When I think about how often we hold ourselves back, waiting for the right moment or the perfect episode, I remember Susie’s advice: “Just underthink it.”

Maximizing Reach: Tapping into Syndication and Media Strategy

When Susie spoke about syndicating content for broader engagement, I felt like she was handing us the keys to the castle. If you’re like me, you create content and hope for the best. But Susie opened my eyes to the strategic link a podcast trailer can provide and how media syndication can skyrocket our content’s exposure and engagement. The financial benefits, as she mentioned with specific popular pieces in our discussion, are just the icing on the cake.

Syndication is yet another tactic touched upon. The episode urges immediate action in content sharing strategies, such as using opt-ins and leveraging media relationships to grow one’s audience early. It underscores the unpredictable nature of viral content and the value of persistence. Personal stories highlight how some content pieces, often the most relatable ones, continue to draw attention and resonate with audiences over time.

The Secret to Visibility: Consistency and Showing Up

We all wonder what the secret sauce to success is, and Susie has it figured out. She started her podcast nearly two years ago, committing to daily episodes. Her consistency and dedication to showing up regularly make her platform engaging and fun. This inspired me to look at my own podcasting routine – am I making enough small notes on my phone? Am I as consistent as I can be? It’s all about that regular connection with listeners.

Consistency in content delivery is another cornerstone discussed in the episode. The host shares their own podcasting inception story, highlighting the 90-day challenge that kickstarted their journey. The commitment to regular, authentic episodes laid the foundation for a deep connection with their audience. The takeaway is clear: value progress over perfection, and embrace the journey. This mindset helps break down barriers of self-doubt and perfectionism, encouraging podcasters to keep pushing forward.

Harnessing the Microphone of Media Hits

Susie’s perspective on public relations and media is a game-changer. It’s like giving your message a microphone and letting it resonate on larger stages. Hearing her discuss the credibility and trust that come from being featured in top-tier publications pointed to the critical importance of media hits. Does your podcast have its own microphone yet? If not, Susie’s approach is a masterclass in expanding your reach.

The episode also delves into leveraging media to boost podcast success. It’s emphasized how media appearances can significantly shorten the sales cycle by instantly establishing credibility. Tips on how to include one’s podcast in media roundups and repurpose high-performing content for written media are also shared. This strategy not only enhances listenership but also ensures the longevity of content through its continuous reach via search engines and the built trust of credible sources.

Preparing for “Overnight Rockstar” with Susie Moore

Sharing our excitement about the upcoming class “Overnight Rockstar,” where Susie will teach PR and media navigation, reinforced my belief in collaboration. It’s about learning how to amplify our content with expert guidance. And guess what? We’re hosting a free workshop on January 31st—it’s the perfect opportunity to dive in and make media work for you.

Finally, the episode offers a look into the upcoming class, Overnight Rockstar, designed to empower individuals to navigate the media landscape with confidence. This reveals the podcast’s commitment to providing listeners with actionable insights and resources to become their own publicists.

Subscribe and Amplify

To wrap up, this episode was about so much more than just podcasting. It was a lesson in bravery, in media prowess, and in the power of starting something beautiful with what you have. For first-time listeners, I can’t recommend subscribing enough. It’s time to let your message be heard, to “let it be easy,” and to let each step you take amplify your podcast and brand.

In conclusion, the podcast episode provides a comprehensive roadmap for growing a podcast audience in 2024. The discussed strategies of authenticity, storytelling, consistency, media savvy, and immediate action form a robust framework for podcasters. By adopting the “Let it be easy” mindset and embracing the joy in content creation, podcasters can set themselves up for success in the competitive world of digital media.

Learn More About Susie Moore

Susie Moore is a world-renowned life coach, author, and host of the top-rated Apple podcast Let It Be Easy. She’s a sought-after expert for media outlets. She has been featured on the Today Show, Good Morning America, Dr. Oz, Business Insider, Forbes, Oprah, The Wall Street Journal, Cosmopolitan, and Marie Claire. In addition, she’s the resident life coach for Greatist, the world’s leading health and wellness site for Millenials, and the author of Let It Be Easy and Stop Checking Your Likes. Check out her podcast here.

Website: susie-moore.com

Podcast: Let It Be Easy

Video Recap of Today’s Episode: