The Turning Point: How One Business Growth Investment Changed My Business Forever

Episode 495

How B-School Transformed My Business Journey – The Turning Point: Why I Joined B-School

The episode begins with reflecting on my experience with B-School, a program created by Marie Forleo. In 2019, I was stuck in an entrepreneurial rut, unsure of my next steps. My journey felt like throwing spaghetti at the wall—dabbling in blogging, public speaking, and content creation without seeing meaningful results. That all changed when I took a leap of faith and enrolled in B-School.

Overcoming Fear and Investing in Myself

Like many aspiring entrepreneurs, I struggled with the decision to invest in B-School. As a stay-at-home mom with limited financial resources, the cost seemed daunting. However, I knew I needed to invest in mentorship and structured learning if I wanted real clarity and direction. B-School wasn’t just another course—it was the key to unlocking my business potential.

The Reality Check: Where I Was Before B-School

Before joining the program, I had a small online presence. My Instagram following was under 400, my YouTube channel barely grew, and my revenue was nearly nonexistent. I had no systems, content strategy, or roadmap for success. This period of uncertainty resonated with many entrepreneurs who struggle to turn their passion into a sustainable business.

The B-School Experience: A College-Level Commitment

Once I joined B-School, I treated it like a college course. I committed fully, watching all the lessons, completing the worksheets (or “fun sheets” as Marie calls them), and implementing what I learned. The most significant breakthrough came when business concepts finally clicked for me—clarity on my brand, message, and audience.

A Mindset Shift: Competing With Myself

One of the most valuable lessons I learned in B-School was that my biggest competitor wasn’t other entrepreneurs—it was my past self. Instead of comparing myself to industry leaders, I focused on my own growth and progress. This shift in perspective allowed me to stop second-guessing my worth and start taking bold action. Through B-School, I also realized that success isn’t just about revenue—it’s about building a sustainable and fulfilling business that aligns with my long-term vision.

Real Results: The Business Growth Investment That Paid Off & How B-School Changed My Business

The impact of B-School on my business was undeniable. After implementing the strategies, I learned:

• I rebranded my podcast into The Proffitt Podcast, which now ranks in the top 1.5% globally.
• I published my Amazon bestselling book, Start a Binge-Worthy Podcast, opening doors to new opportunities.
• I secured speaking engagements at major conferences, including Podcast Movement.
• My content strategy became intentional, structured, and revenue-generating.

The Power of Revisiting B-School Year After Year

One of my biggest takeaways from B-School is that learning never stops. I revisit the program every year to refine my strategies and stay aligned with my business goals. This ongoing commitment ensures that I continue growing and evolving as an entrepreneur. This journey has shown me that taking strategic risks and surrounding yourself with the right mentors can make all the difference in achieving your entrepreneurial goals – even when that business growth investment is scary!

Final Thoughts: Why Investing in Yourself Matters

If you’re on the fence about investing in a program like B-School, I encourage you to take the leap. Clarity, mentorship, and community support can be game-changers for your business. Success doesn’t happen overnight, but with the right guidance and action plan, you can transform your business just like I did.

Your Next Step: Reflect on Your Business Goals

Before you move forward, take a moment to reflect on your entrepreneurial journey. Are you investing in your growth? Are you seeking the guidance you need to level up? Whether through B-School or another structured program, now is the time to take action and create your dream business.

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