Episode 368

How to Build a Better Content Funnel

Who knew we’d be talking about sales and funnels on the podcast?

We’ve come a long way here on the show. From just talking about getting started with a podcast to talking about how to build a better content funnel, things have definitely changed. 

I’m excited to talk about sales and funnels in today’s episode. Let’s dive into the three things you need to consider as you build a better content funnel.

1. Optimize your current popular content.

Looking at how you can optimize your content to build a better funnel can mean many things. The first thing you need to do is look at your most popular content: most downloaded podcast episodes, most watched YouTube videos, and most viewed blog posts.

Once you determine those, update them to have your most current links, affiliate links, or highest converting resources.

2. Take advantage of every touchpoint of the customer journey.

Make sure you think about all of the touchpoints that an audience member (and potential customer) will have as they consume your content and go along their journey.

What can you do to surprise and delight people? Can you add a video on your thank you page when people opt-in to your lead magnet? Or slide them a discount after they buy a low-ticket offer?

Answer those questions and give your audience something that will make them enjoy the journey so much more.

Make sure you also listen to Episode 350, “What is a Content Funnel Strategy?”

3. Look at your conversion numbers.

In order to measure your funnel’s success, you have to look at your conversion numbers to know what’s working and what’s not.

Here are the stats I look at every 30-90 days:

Business Revenue:

– Course and product sales

– Affiliate income

– Top contributing revenue source

Email:

– Number of subscribers

– Open rate %

– Click through rate %

– Largest lead gen source

*I also scrub my list at least once a quarter

Podcast:

– Downloads in 30 days

– Where my show is on the podcast charts (if it’s there at all)

– Most downloaded episodes, year to date

YouTube:

– Subscriber count

– Most comments on one video

– Watch time overall

– How much money I make per month

Website:

– Top 10 visited pages

– Top referrer to my website (like email, Instagram, YouTube, etc.)

Social Media:

– Instagram followers, overall engagement, and number of reshared content

– Members in the Facebook group, engagement, and comments

Bottom line…

When it comes to building a better funnel with your content, you’ve got to look at your content as an ever-evolving journey and be willing to look at all of your pervious performing content.