Episode 352
Content Strategy: Use One Weekly Theme
Content creators ask me all the time how to simplify content creation across multiple platforms. If you’ve been struggling to figure out the best way to flow from podcast to YouTube to email to social media, then today’s episode will be a treat!
Let’s talk about the three things to consider when you’re thinking about trying out a weekly theme for your content strategy.
1. Decide on the theme
- Will it be an overarching theme?
- Will you take one theme and cover it broadly in one piece of content and then take it to a deeper level on another platform?
- EXAMPLES: YouTube video with highpoints >>> podcast episode that goes into depth on the ideas, stories, teachings, examples, etc. >>> share it on social in bite-size clips >>> link to it in weekly email newsletter
2. Will you repurpose the content across all of your platforms or connect all the content together organically?
Example: 5 ideas on a YouTube video and then one idea deep on a podcast episode or create 5 individual episodes instead of one long episode
3. Example from my own content
Podcast >>> YouTube video >>> Social >>> Email (Linked below)
- Link to Podcast Episode
- Link to YouTube Video
- Link to Instagram Post 1 and Post 2
- Link to Friday Email
Related Resources for Content Creation & Strategy
If you want to know more about how I create and strategize content, check out these podcast episodes and YouTube videos.
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