What is Copywriting and How Can It Help Your Podcast Grow?

I was chatting with my husband a few weeks ago about copywriting. I was saying things like, “I’ve got a bunch of copywriting to do,” and after a while, he just looked at me like I was crazy. He was like, “Are you talking about like trademarking something? Like the copyright symbol?”

Cue the facepalm emoji. 🤦‍♀️

It hit me that my husband doesn’t speak the lingo of the online business world. Maybe you’re new to this term as well, and you’re wondering what copywriting has to do with podcasting. Don’t worry. I’ve got you covered with today’s guest.

What is Copywriting, Anyway?

You’ve got a podcast, and you’re excited to record episodes and launch them into the world, but you’ve hit a roadblock. What about show notes? What about those emails you want to send to your subscribers? How do you craft the words you need to say on your website so people will take your podcast seriously?

Good news! All of these things are forms of copywriting. Copywriting involves any words you write on the internet. Your Facebook post? Copywriting. Emails you send to your list? Copywriting. The words on your website? Copywriting. Essentially, if you’re attaching words to your brand and business, it’s copy.

For podcasters, copy is something that should be strategic. It should be a natural arm of your brand. It’s not a simple task to check off the to-do list. Copywriting is something to look forward to and enjoy! Here’s why you should get excited about copywriting for your podcast:

Why Copywriting Matters for Podcasters

In the early stages of podcasting, many creators treat copywriting like an afterthought. What’s the deal? Why should you care about copywriting if your podcast is already awesome?

The truth is, you could create the most incredible podcast episode of all time, but if your title and show notes aren’t eye-catching, you’ll miss out on your chance to reach a wider audience. Listeners are inundated with content every day, and they have to make quick decisions about what’s worth their time. Your copy needs to capture their attention and make them stop scrolling.

In fact, I’d go so far as to say your personality is the key to success in today’s digital world. Your individuality sets you apart, and people want to see who you are beyond your podcast’s topic. It’s not enough to be an expert; you need to create connections.

How can you make your copy as interesting as your podcast content? Let’s dive in.

Embrace Personality-Driven Copy

Ever heard someone say, “My podcast is boring, and I can’t get people excited about it”? Maybe you’re thinking the same thing. Here’s the secret sauce: it’s all about personality-driven copywriting.

First of all, remember that your personality is what sets you apart. People need to see you as a person they can have a conversation with, not just an expert in your field. Try weaving personal anecdotes and experiences into your copy to create a genuine connection with your audience.

Not sure where to start? Here’s a fun exercise: text your best friend or ask your spouse what they find interesting or funny about you. Their insights will give you a starting point for incorporating your personality into your copy. Here are a few examples of how you can infuse your personal touch:

• Pop Culture References: What TV shows, movies, or music do you love? Share your thoughts! People love finding common ground through pop culture.
• Hobbies: Do you have any hobbies or weird quirks? Mention them in your copy. People enjoy reading about things they relate to, and you never know who might share the same interests.
• Childhood Memories: Sharing stories from your childhood adds depth to your personality and makes you more relatable to your audience.

Once you’ve gathered some quirky tidbits about yourself, the next step is to incorporate them into your content.

How to Use Personality-Driven Copy in Your Podcast Content

It’s one thing to collect information about yourself, but how do you use it effectively in your podcast content? Here are some actionable tips:

Email Marketing

Email marketing is an effective way to stay connected with your audience. Here’s a simple way to get started: in your weekly newsletter, add a postscript (P.S.) at the end. Mention something personal, like a TV show you’re currently watching or a book you’re reading, and ask your readers what they’ve been enjoying. This creates an easy entry point for conversation and helps build rapport.

Social Media

If you’re on social media, consider doing an introduction post for your new followers. Share a few fun facts about yourself, along with your love for Friends (because, let’s face it, who doesn’t love a good Friends reference?). It’s a great way to connect with your audience on a personal level and show them you’re more than just a podcast host.

About Page on Your Website

Your about page is the perfect spot to highlight your personality. Create a section that includes rapid-fire fun facts about yourself. When people visit your website, they’ll learn more about who you are as a person, which makes you more memorable.

The Importance of Consistent, Authentic Copy

Your brand’s personality is something no one else can replicate. While it’s important to provide valuable content, remember that people are drawn to the unique aspects of your personality. If you make them smile or laugh, they’re more likely to remember you.

Remember, your audience isn’t only interested in your expertise; they want to feel connected to you as a person. So, don’t be afraid to infuse your copy with your voice and personality.

Next Steps for Your Podcast’s Copywriting Journey

If you’re feeling overwhelmed or unsure of where to start, remember that copywriting is a skill you can develop over time. Begin by experimenting with small changes to your content, such as adding a personal touch to your emails or weaving storytelling into your show notes.

As you continue to build your brand, your copywriting skills will evolve, and your audience will appreciate your authenticity. Remember, your personality is what makes your podcast unique, so let it shine through in everything you create.

Happy copywriting! 🎉