WHAT’S THIS EPISODE ABOUT?
The Office Ladies Podcast Case Study
I have been obsessed with The Office for the last 2 years and it’s soooo incredible that they created the “Office Ladies” podcast. It’s literally THE THING I look forward to each Wednesday when I go to the gym. It’s my guilty pleasure at the gym every week!
But today’s episode isn’t just about my obsession with the show…
It’s about my obsession with Podcasting!!
So I want to use their podcast as a case study to show you how they launched their podcast: what they did right, how they prepared for their launch and what I learned from watching the whole thing unfold.
And I wanted to share with you the 3 important takeaways I had doing this case study.
1. How Did They Launch the Office Ladies Podcast?
They teased the podcast coming on Instagram that they were working on something, but didn’t officially announce it until one month before they launched.
Because I’m such a SUPER DORK of the show, I took screenshots during their launch! (Haha…yeah, it’s a whole new level of NERDINESS!)
- Released an 18-Second Trailer on 9/16/19
- 3-Minute “Official” Trailer on 9/25/19
- They Had 2,117 Ratings & Reviews Before They Launched
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2. Launched the Podcast on 10/15/2019
The Office Ladies Podcast officially launched on the Earwolf network which is part of the Stitcher Network.
After doing my diligent research, I found a New York Times article on the day their podcast launched and it said they had 6,000+ ratings and reviews.
Since they’ve launched…
they’ve been in the TOP 10 of all podcasts on Apple Podcasts!
3. Biggest Takeaways
The bottom line, I love this podcast because it hits the basic needs of what I’m looking in a podcast…
- It’s a topic I’m REALLY interested in.
- The podcast is just 2 friends having fun!
- You can tell they are generally loving every second of creating this podcast! It shows!
- The hosts are getting to hang out with their friends and co-workers!
- They are getting PAID to do this podcast! #anythingispossible
Remember, PODCASTING IS SUPPOSED TO BE FUN!
Recap: The Office Ladies Podcast Case Study
- How did they launch?
- What the launch looked like…
- Biggest Takeaways
Links Mentioned in This Episode:
- The Office Ladies Podcast
- Jenna Fischer’s Instagram
- Angela Kinsey’s Instagram
- Office Ladies Podcast Instagram
- TheBestPodcastBook.com
- Facebook Group for Podcast Book Launch Team
- The Ultimate Podcast Checklist
- ProffittPodcasting.com
- Proffitt Podcast Online Community Facebook Group
- Podcast YouTube Channel
- Resource Library
- 5-Day Podcast Bootcamp
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