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Marketing a Book with Podcasting

by | Mar 26, 2020 | Podcast

The Proffitt Podcast

WHAT’S THIS EPISODE ABOUT?

 

Marketing Your Book with Podcasting 

What’s the first thing we need to do?

Establish Your Goal

This applies to whether you want to have a traditionally published book or go the way of indie publishing. Either way will work with this idea of marketing your book with podcasting.

What does it mean to be traditionally published?

Traditional publishers are looking for a platform, a unique idea, and good writing.

Let’s Talk Marketing a Book with Podcasting

First, let’s put together your marketing assets.

  1. Podcast
  2. Email List
  3. Social Media
  4. Downloads Per Podcast Episode

Non-Tangible Assets

  1. Friends/Colleagues with Podcasts
  2. Influencers (People within Your Industry)
  3. Speaking Opportunities or Communities

**Thomas suggests growing your email list and listener base.

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How to grow email list leading up the book:

  • Offer a Book-Related Freebie
    • How to Make it More Appealing
      • Example: “Here are the 10 Specific Ways for You to Have Better Podcast Audio”
      • What we landed on (and what you’ll see closer to the book launch):” How to Burnout Proof Your Podcast” or “How to Protect Your Podcast from Burnout”!
    • Promote to grow your email list this in addition to the freebies you already have!

How to grow your listener base leading up to the book:

  • Guest on podcasts where you potential readers are hanging out every week

Now, let’s talk about your budget. Time & Financial Budget 

How do you think of time?

  • Daily
  • Monthly
  • Weekly

Get super specific on this!

What is your financial budget?

What is the amount of money that you’re willing to risk if you don’t sell a single copy of the book or things don’t work out as expected?

 

Marketing a Book with Podcasting

Last, Let’s Talk About the 3-Month Lead Up to the Book Launch. 

Goal for Marketing a Book with Podcasting:

  • Category Best Seller on Amazon
  • #1 New Release on Amazon 

What Does the Launch Timeline Look Like?

  • Make New Reader Magnet
  • Pitching to Other Podcasts
    • Try to Get Podcast Hosts to Align with Your Launch Day/Week
  • Move from Platform Building into Promotional Period
    • Create a Bonus for People to Pre-Order or Order on Launch Day
    • Plan Promotional Emails to Send to Your List
    • Consider Adding a Form on Your Site to Choose Advanced Reader Copies
      • Book has to be ready before the launch for people to receive your ARCs!

About Thomas Umstattd, Jr. 

Thomas Umstattd is the founder of Author Media and the host of the Novel Marketing Podcast. Thomas travels the world speaking at events to help authors build their platforms, sell more books, and change the world with writing worth talking about.


Ways to Connect with Thomas:

Marketing a Book with Podcasting

Links Mentioned in This Episode:

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